As an entertainment executive, demand data can be used to make more informed content and acquisition decisions, as well as distribution and programming decisions. By analyzing Parrot Analytics' demand data for "The Magicians" in France during March 2024, we can see how demand relates to content valuation and provides insights into content performance and potential.
Content valuation is one of the key benefits of demand data analysis as it can help executives determine how much a specific title or library is worth. Using Parrot Analytics' content valuation system, executives can use demand data to calculate the ROI for a particular title on any given platform. In this case, "The Magicians" has good demand in France, with 4.0 times the audience demand of the average show within the last 30 days. This high level of demand indicates that the value of the show is likely to be higher than that of other titles with less demand.
Executives can also use demand data to make informed acquisition decisions, such as identifying which titles are best suited for their platform or identifying under-monetized titles. Using Parrot Analytics' demand data, entertainment executives can make better decisions concerning supply and demand by analyzing which types of content exhibit potential for acquisition or production. For example, executives can examine which shows fans of "The Magicians" also enjoy, such as "Better Call Saul" or "Criminal Minds," to identify other potential acquisition targets.
Distribution decisions can also benefit from demand data analysis. For example, executives can identify the platforms that should be targeted for distribution of a show, such as streaming platforms or linear networks. They can also use demand data to inform decision-making concerning optimal release schedules and pricing strategies. By examining demand spikes and patterns, executives can identify the best time to release content and maximize engagement. In the case of "The Magicians," demand spiked in late March, indicating that it may have been a good time to promote related content or merchandise.
Programming decisions can also benefit from demand data analysis. By understanding which genres are most popular with current audiences, executives can focus on creating or acquiring content that is more likely to attract and retain subscribers to their platform. Similarly, executives can identify which titles are more effective at driving subscriptions or reducing churn rates. "The Magicians" ranks at the 95.9th percentile in the drama genre in France, indicating that it has higher demand than 95.9% of all drama titles.
Overall, demand data allows entertainment executives to make more informed decisions, from content valuation to distribution and programming decisions. By examining the global performance of "The Magicians" on a rolling year basis, as well as in the top 10 global markets, executives can identify patterns and insights that may inform future content decisions.
