The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any entertainment executive, the popularity and demand for a TV series is important to consider when making content decisions. Demand data can provide valuable insights into a show's performance and help executives make more informed decisions. For example, let's look at "The OA" in March 2024 in France.
Demand data reveals that "The OA" has 5.5 times more audience demand than the average TV show in France, indicating that it is a popular show. Executives can use this data to understand the value of the show to potential buyers, advertisers, or subscribers and in turn, use this information to make content valuation decisions. Additionally, "The OA" has higher demand than 97.2% of all drama titles in France, which means that demand data can help executives identify the show's strengths—such as its appeal to a specific audience—and cater their marketing and promotional efforts in a way that maximizes the show's reach.
Furthermore, by examining the show's peak rank, executives can learn about the specific time when the show was most popular, allowing them to make informed programming decisions. In the case of "The OA" demand spiked in late March 2024 and decreased by 11.4% during this time which executives can use to plan their programming around this trend.
Moreover, executives can also use data to identify where a show is most in-demand. For example, in France, "The OA" has good demand, but its highest demand is in the United States, where its audience demand was equivalent to 6.3 times the average TV show. Using this information, executives can make distribution decisions, such as where to release or broadcast a show. Additionally, executives can use this information to decide whether to renew and continue producing the show, knowing it's in demand in certain markets, as data on longevity rates its demand as outstanding.
Finally, metadata can help executives make more informed decisions about shows. With 16 episodes over 2 seasons, "The OA" has ended, and executives can investigate if a show has a similar audience, genre, or talent to "The OA" to decide to produce a show or not.
In summary, demand data has become a valuable tool for executives across different areas of the entertainment industry. By examining a show's popularity and performance across different markets, executives can make better decisions about content acquisition, production, distribution, and marketing. From content valuation to programming decisions, knowing a show's demand can provide the crucial insights needed to make informed decisions.
The OA's travelability to France in the last 30 days is 50%, which means that the audience demand for The OA is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The OA travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The OA is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The OA, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for The OA in France. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.