The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you are probably looking for ways to make more informed content acquisition, distribution, and programming decisions that will attract subscribers to your platform. Demand data can provide crucial insights that can help you make these decisions, and leveraging this data can help you to better understand your audience and their preferences.
One way to do this is by analyzing the demand data for a show such as "The Pleasure Principle (Zasada Przyjemnosci)" in France on a monthly basis. For example, you can use the Parrot Analytics content valuation system to determine the show's dollar value contribution to a platform or its ability to drive subscriptions and mitigate churn. From the analysis conducted by Parrot Analytics on this show, there are a number of key insights that can be gleaned:
- Examining the show's audience demand in France over the past 30 days reveals that "The Pleasure Principle (Zasada Przyjemnosci)" has a high level of demand, with 2.3 times the audience demand of the average show in France. This suggests that the show could be a valuable addition to the platform's content library, particularly if it's priced accordingly.
- The performance of the show over the course of the last year versus the last 30 days highlights that the show has been experiencing a boost in popularity, with peak demand during the last 30 days averaging 3.2 times the title average on the entire year. This indicates that the show may be experiencing heightened attention from fans, which could translate into increased viewership.
- Understanding the types of shows that fans of "The Pleasure Principle (Zasada Przyjemnosci)" are interested in provides valuable context for programmers, highlighting that viewership preference extend into titles like "Chérif", "The Old Grey Whistle Test", and "The Disappearance (Chylka)". Knowing this enables a platform to make more informed programming and acquisition decisions based on the shows that are most popular with audiences.
- Analyzing the top 10 global markets where "The Pleasure Principle (Zasada Przyjemnosci)" is most in-demand provides insights into the show's global performance. For instance, France is the show's number one market and has a 1.6x demand, while Poland is ranked second and has okay levels of demand. Understanding the show's performance in each of these markets can help platform decision-makers think strategically about where to acquire and distribute the show.
By leveraging demand data and analyzing shows at the regional or global level, entertainment executives can make more informed content acquisition, distribution, and programming decisions and ultimately attract and retain more subscribers to their platform.
The Pleasure Principle (Zasada Przyjemnosci)'s travelability to France in the last 30 days is 221%, which means that the audience demand for The Pleasure Principle (Zasada Przyjemnosci) is 221% of the demand in its country of origin, Poland. Click through to another market to discover how well The Pleasure Principle (Zasada Przyjemnosci) travels internationally.
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Acquire the best shows from partners such as Canal+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Pleasure Principle (Zasada Przyjemnosci)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Canal+ by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s The Pleasure Principle (Zasada Przyjemnosci) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Pleasure Principle (Zasada Przyjemnosci), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for The Pleasure Principle (Zasada Przyjemnosci) in France. We provide our partners with deep television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.