The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to have access to comprehensive and reliable data in order to make informed decisions on content, acquisition, distribution, and programming. One of the most important elements of this data is audience demand, as it can provide insights into the popularity, potential success, and audience appeal of a TV show.
Looking at the case of "The Rookie: Feds", we can see how demand data can be used to analyze and understand the performance of a show in a particular market, in this case, France. With demand 3.1 times higher than the average show in France over the last 30 days, "The Rookie: Feds" has higher than average demand in France. Given that only 8.6% of all TV shows achieve this level of demand, this is a good indication of positive audience engagement. Additionally, the recent trend shows an increase in demand, which is a good sign that the show is becoming more popular in France.
Understanding the genre performance of a show is also important when evaluating its potential success and audience appeal. The fact that "The Rookie: Feds" ranks at the 94.8th percentile in the drama genre in France means that it has higher demand than almost all other drama titles in the market. This shows that the show's drama genre is resonating well with the French audience and may be a key factor in its success.
Demand data can also provide insight into the show's performance in relation to other popular TV shows. From the data provided, we can see that fans of "The Rookie: Feds" also like titles such as "NCIS", "9-1-1: Lone Star", and "FBI". This information can be useful when making programming decisions, such as creating lineups that pair similar shows together or when deciding which programming to acquire or produce.
Another important factor for entertainment executives to consider is the global performance of a TV show. Looking at "The Rookie: Feds" on a global level, we can see that it has generated excellent audience demand across all platforms, with good travelability (international demand relative to its home market). This shows the show has potential for success, not only in France, but also in other markets around the world.
The demand data can be used to help with programming decisions such as release strategy and pricing. The data showed demand spiked in late March 2024 for France. This information can be used by the entertainment executives to craft a release strategy, such as marketing more heavily when demand is highest.
Demand data can also be used to determine the show's potential value and ROI for a platform. By analyzing the show's current demand and comparing it to its historical performance on a 1-year rolling basis, we can see that "The Rookie: Feds" has increased in popularity. This information can be used to project its potential value and ROI, helping entertainment executives make more informed decisions regarding acquisition and distribution.
Lastly, demand data makes it possible to uncover under-monetized titles, to identify new opportunities for content distribution, and to show demand for a series as it grows. This means that executives can make better-informed content decisions as they have a more nuanced understanding of how particular shows are performing, and not just in one market but across various markets globally.
The Rookie: Feds's travelability to France in the last 30 days is 29%, which means that the audience demand for The Rookie: Feds is 29% of the demand in its country of origin, United States. Click through to another market to discover how well The Rookie: Feds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Rookie: Feds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rookie: Feds, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Rookie: Feds in France. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.