The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions, and one of the most important tools at your disposal is demand data. By taking a closer look at the example of "The Santa Clauses" in France for the month of March 2024, let's explore some of the questions that demand data can help answer.
Firstly, content valuation is one of the key areas where demand data can provide insights for executives. Using Parrot Analytics' content valuation system, powered by global content demand and supply, you can gain insight into questions such as "how much is my series worth?" and "how much of my series’ value is being driven by demand for one of its stars?" For "The Santa Clauses" specifically, we know that it has 4.6 times the audience demand of the average show in France over the last 30 days, putting it in the top 8.6% of all TV shows in the country. This good demand performance can be used to support content valuation and inform acquisition or distribution decisions.
Secondly, demand data can help with decisions around programming and content acquisition. Using demand data, executives can assess the ability of a TV series to drive subscriptions and mitigate churn, as well as which titles to buy if they want to grow their audience or keep their current audience happy. With "The Santa Clauses", we can see that audience demand for the show has decreased in France by 53.0%, suggesting the need for an updated programming or marketing strategy.
Thirdly, demand data can inform a platform's strategy by helping rely on its sustained demand and therefore require less marketing spend. Using data to uncover under-monetized titles and identify new opportunity markets for content distribution, platforms can focus on strategic acquisitions that will maximize future content investments. By looking at the top 10 global markets where "The Santa Clauses" is most in-demand over the last 30 days in this scenario, the show is doing great across all of these markets. The United States is the show's number one market globally, followed by Canada, Australia, Switzerland, China, France, the United Kingdom, and the Netherlands. For executives, this data can help to inform content acquisitions and distribution decisions.
Fourthly, demand data can be used for scalability and testing. By examining audience demand for existing content, executives can identify elements that audiences like the most and use this information to optimize upcoming productions for success. Furthermore, the travelability and franchisability dimensions of Parrot Pulse provide additional insights into a show's global performance and spin-off potential, respectively.
Finally, demand data can support strategic marketing decisions by helping executives develop an optimal release strategy and pricing. By quantifying taste clusters and affinity analysis, showrunners and executives can determine things such as the best talent or brand to partner with in order to expand their audience and reach more subscribers.
In conclusion, using global content demand data, executives can get a better understanding of their audience and make more informed content, acquisition, distribution, and programming decisions. In this example scenario, analyzing the performance of "The Santa Clauses" in France for the month of March 2024 reveals insights into content valuation, programming strategy, potential scalability, and much more. By leveraging data to optimize their strategy, executives and content providers can gain a competitive advantage and drive success in an ever-evolving industry.
The Santa Clauses's travelability to France in the last 30 days is 32%, which means that the audience demand for The Santa Clauses is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Santa Clauses travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Santa Clauses is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Santa Clauses, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Santa Clauses in France. We provide our partners with essential TV series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.