As a TV executive, understanding audience demand is critical when making informed content decisions. By analyzing the demand data for "The Team" in France, a joint investigation team show, you can make better decisions when it comes to content valuation and acquisition, distribution, and programming decisions.
Firstly, demand data can help to calculate the show's value. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of "The Team" in France and around the world. You can also determine how much of the show's value is being driven by demand for its stars, assess its ability to drive subscriptions and mitigate churn, and estimate the cannibalization of audiences if the show is available on multiple services.
Secondly, by examining the top 10 global markets where "The Team" is most in-demand over the last 30 days, you can acquire or produce new types of content. This analysis helps executives to identify if there is a new trend amongst audiences which can impact the type(s) of content they create and acquire.
Thirdly, by understanding the show's audience demand in France, executives can make more informed programming decisions regarding release strategy and content pricing. Moreover, they can make decisions about what to buy to cater to their current audience and attract new subscribers to their platforms.
Fourthly, executives can use the show's metadata to make informed decisions on distribution and programming. By understanding that "The Team" only consists of two seasons and that the show ended in 2018, executives could make strategic decisions to license the show for select territories, seasonally optimize promotion periods, or bundle it with other similar shows when pitching buyers.
By leveraging demand data and insights like those found in "The Team," executives can make informed decisions, monetize content, and make successful decisions for content acquisition, distribution, and programming for their respective platforms.
