As an entertainment executive, understanding audience demand is key to making informed content, acquisition, distribution, and programming decisions. One tool that can be used is Parrot Analytics' content valuation system, which is based on global content demand and supply.
For example, using "The Team" as an illustration, we can see that the show has an audience demand that is 2.5 times the average show in France for the last 30 days, indicating good demand for the show. "The Team" also ranked at the 94.1st percentile in the drama genre in France, which means that it has higher demand than 94.1% of all drama titles in France, establishing the show's value.
Another benefit of understanding audience demand is the ability to optimize release strategies and pricing. Since demand for "The Team" spiked in late February, it may be worthwhile to time future releases of similar shows around the same period to optimize viewership. Additionally, it is possible to estimate cannibalization if the show is available on multiple services in France.
The analysis of the show's demand provides insight into its audience's preferences and what they may like to watch. Other shows that fans of "The Team" are also interested in include "The Old Grey Whistle Test," "Wisting," "Rocco Schiavone," and others. This knowledge can be applied in content programming or acquisition decisions to tailor offerings towards viewer preferences.
Understanding how viewership for "The Team" has evolved over the year, and across the last 30 days, enables better acquisition decisions. Compared to its 1-year average, "The Team"'s performance has increased in recent times, indicating a growing audience.
Moreover, looking at the top 10 global markets to study audience demand for "The Team" reveals that the show outperforms the demand of the average TV show (1x) in each of these markets. As such, this highlights the areas where the show is in high demand, providing insights on where the show should be distributed.
By leveraging demand data, executives can better assess a TV series' ability to drive subscriptions and mitigate churn. By calculating the dollar value contribution of a specific title to any platform in any region, executives can also determine how much to spend on content.
In conclusion, executives can use demand data from Parrot Analytics to make informed decisions about content acquisition, distribution, and programming investments. By using data-driven insights to understand the market and audience preferences, executives can improve their content offerings, positioning themselves for more success.
