As an entertainment executive, understanding the demand for TV series is critical to making informed decisions about content acquisition, distribution, and programming. Parrot Analytics' demand data on "The Walking Dead" in France in October 2023 provides valuable insights into how the show is performing in the market, how it compares to other shows, and how the demand for the series is trending.
The outstanding demand for "The Walking Dead" in France is 20.9 times the audience demand of the average show, which indicates that the show is resonating with French audiences. This information can be vital to a TV series financing company considering investing money to produce a similar zombie-themed show for the French market. The strong audience demand for "The Walking Dead" also highlights the importance of programming decisions that can help attract and keep viewers.
For a content distributor or a linear network trying to increase its market share, the data on "The Walking Dead" highlights the fact that other shows also liked by fans of "The Walking Dead" could be added to their programming line-up for better audience engagement. This information can also be useful for an entertainment talent agency when negotiating talent appearances on other shows or features.
Content valuation is one of the significant benefits of demand data. Parrot Analytics' content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. This data can help a TV executive determine how much to spend on content, calculate the return on investment, and assess the ability of TV series to drive viewership, subscriptions, and mitigate churn.
Additionally, demand data can also help TV executives understand the show's global performance and its potential for global expansion. "The Walking Dead" has exceptional performance in six dimensions, including worldwide audience demand, longevity, momentum, reach, franchisability, and travelability, which presents valuable insights into the show's global appeal and potential.
Finally, the ability of demand data to help with pre-release marketing optimization and competitive benchmarking makes it crucial to a TV production company, OTT platform, and other entertainment businesses. Overall, using demand data for these types of strategic decision-making processes can help TV executives make informed content decisions, acquisition decisions, and programming decisions.
