Content executives can benefit from demand data to make more informed content decisions, such as acquisition, distribution, or programming decisions. Demand data can aid in measuring how well a TV show is doing, and for the month of December 2023, "The Walking Dead" had 20.5 times the audience demand of the average TV show in France, with only 2.7% of shows with this level of demand. However, the show's demand has been decreasing compared to the last 90 days, with a 4.2% decrease in December 2023.
Demand data can also aid in content valuation, which involves determining how much to spend on content. Parrot Analytics content valuation system uses demand data to quantify the platform-specific marginal revenue contribution of a title, enabling executives to calculate the return on investment a specific title will bring for any given platform. Moreover, executives can assess a TV series' ability to drive subscriptions and mitigate churn for their platform using demand data.
For "The Walking Dead," the demand spiked in late December 2023 in France, with a travelability score that is exceptional, indicating excellent international demand relative to the US market. The show has a high momentum, indicating outstanding growth in demand, and its franchisability (spin-off potential) is also exceptional. Furthermore, the show has a global audience demand across all platforms and an exceptional reach.
The demand data can also uncover useful information on the show's top-performing markets globally. "The Walking Dead" outperforms the demand of the average TV show in each of these markets, with the United States being the number one market globally, with an exceptional audience demand of 20.7x.
Finally, by examining the landscape of other shows that fans of "The Walking Dead" are most interested in watching, content executives may use this data to identify opportunities for acquisition, content creation, or programming decisions. For instance, show executives can evaluate the other top-performing TV shows in France to understand the types of content that resonate with French viewers.
In conclusion, using demand data can help entertainment executives make more informed decisions that drive better business outcomes. From content valuation to identifying untapped opportunities for growth, demand data can provide essential information to executives seeking to make impactful content decisions for their platforms or companies.
