The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed strategic decisions. For instance, let's take the example of "This Is Us," which was analyzed in France in March 2024. With an audience demand of 8.3 times the average show in France in 30 days, which has been consistent for some time, we can infer that this show has excellent demand, making it a valuable asset for any platform. Indeed, by using Parrot Analytics' content valuation system, you can determine that this show's worth to any platform is higher than the average TV show in France.
You can also use demand data to optimize a show's release strategy. For instance, we note that demand for "This Is Us" spiked towards the end of March 2024. Therefore, the platform or network that holds the show's rights in France can leverage this data to optimize its marketing campaign to coincide with the demand peak to gain more audience engagement.
Further, demand data can provide deeper insights into a particular show's performance among audiences, including its audience reach and taste clusters on a local level. For instance, the data shows that "This Is Us" ranks at the 99.4th percentile in the romance genre in France, reaching more audiences than 99.4% of all romance titles in the country. By examining the show's performance in different regions, you can identify under-tapped markets where it could perform exceptionally well, leading to strategic expansion or distribution decisions.
Analyzing the top ten global markets where "This Is Us" is most in-demand over the last 30 days, the data shows that this TV series outperforms the demand of the average TV show in every market. The United States, where the show registered audience demand of 15.6x, tops the list, followed by Brazil. Understanding such insights could guide you to consider the content's travelability potential to release the show in different regions and optimize global expansion by focusing on high-demand markets.
Demand data also helps platforms or networks to understand the show's momentum, longevity, and franchisability. For instance, the data shows that "This Is Us" has outstanding momentum, meaning that the show has an excellent pace of growth, and its longevity is exceptional, maintaining audience demand over time. Such insights are critical when making acquisition or content investment decisions that optimize long-term audience engagement.
In conclusion, leveraging demand data is an invaluable tool to inform strategic decisions concerning content acquisition, investment, and distribution. Platform executives can use demand data to determine what shows to invest in, which regions to release shows, optimizing their marketing campaign strategies, and understanding their audience's preference and taste clusters. By using Parrot Analytics content valuation system, platform executives can identify shows with a high ROI contribution, prioritize and rationalize content investments, retain customers happy, and attract new subscribers to their service.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as This Is Us.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as This Is Us from partners like NBC.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for This Is Us? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as This Is Us. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. This Is Us), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as This Is Us, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s This Is Us is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for This Is Us, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for This Is Us in France. We provide our partners with essential media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.