The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "24 India" in January 2024 provides entertainment executives across the industry valuable insights to make more informed content decisions, especially for OTT platforms and SVOD platforms. Here are four questions answered through the analysis of the show's global audience demand:
1. How popular is "24 India" compared to other titles in its genre?
According to Parrot Analytics, "24 India" ranks in the 96.6th percentile in the drama genre in India, which means it has higher demand than 96.6% of all drama titles in India. Executives can leverage this information to analyze if their drama content library can improve by adding similar genre shows with high audience demand.
2. In which countries is "24 India" most popular, and how does its demand compare to other shows in the same market?
The top 10 global markets for "24 India" over the last 30-days outside India are United States, Lithuania, Canada, Pakistan, Romania, Hong Kong SAR China, and United Kingdom. Parrot Analytics finds demand for the show is ok in each of these markets, with a slight variation in audience demand. Executives responsible for content acquisition can make decisions based on the new data. They can analyze whether this content is the right fit for their portfolio offshore and adjust the local content offerings accordingly.
3. How did audience demand for the show vary over the last 30 days, and what does it imply for the future of the show?
While the past thirty days saw declining audience demand by 6.5% for "24 India" in India, it had high growth momentum, and its global audience demand across all platforms is good. The Parrot Pulse report for "24 India" indicated positive longevity for the show. This implies that the existing fan base is loyal. Executives can use this information to determine whether the content is reaching its peak popularity and evaluate the potential of this content library.
4. How can these findings help executives in content valuation and decision-making?
Parrot Analytics' content valuation system, powered by global demand and supply data, values content based on factors such as exclusivity, the ability to drive subscriptions or mitigate churn, cannibalization, ROI, TV series' ability to drive engagement across the rest of the catalog and audience demand trends. Content financing companies and distributors use this data to inform acquisition and make decisions on the licensing of content. And OTT platforms use this data to decide on their programming strategy, content spend, and content valuation. In the case of "24 India," high audience demand indicates this show has a higher potential to contribute to revenue generation and strategic asset acquisition for SVOD platforms.
This is 24 India's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 24 India travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Colors TV‘s 24 India is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Colors TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 24 India, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for 24 India in India. We provide our partners with deep TV series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.