The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help make more informed decisions about content, acquisitions, distribution, and programming. Looking at the example of "A Shop For Killers" in India in April 2024, we can see how demand data can inform these decisions.
Content Valuation: By using demand data, a TV executive can calculate the ROI of a specific title. In this case, "A Shop For Killers" has 4.2 times the audience demand of the average show in India, showing its value to a platform. The global demand for the show is also outstanding, indicating its value to a global audience. Its strong travelability and longevity also contribute to its content valuation.
Acquisition Decisions: The demand for "A Shop For Killers" in India has been increasing recently, with a spike in early April. Although it dropped in rank by 585 spots during April, it still ranks at the 97th percentile in the drama genre. Also, its demand is higher than 97.0% of all drama titles in India, indicating its potential as an acquisition target for a platform.
Distribution Decisions: By examining the top 10 global markets where "A Shop For Killers" is most in-demand over the last 30 days, we can see where the show is most popular, helping guide distribution decisions. For instance, South Korea is the show's number one market globally, with outstanding audience demand of 16.2x. The show has also outperformed the demand of the average TV show in other markets, including China, the Philippines, Bulgaria, Thailand, South Africa, and Canada.
Programming Decisions: Looking at the shows that fans of "A Shop For Killers" also like, such as "Halo", "The Rookie", "Loki", and "Star Trek: Discovery", can inform programming decisions. Additionally, by tracking the momentum and reach of the show, a TV executive can gauge its potential appeal to new subscribers or its effectiveness in retaining current subscribers.
Overall, demand data can help TV executives make data-driven decisions concerning content, acquisitions, distribution, and programming. Using demand data to determine content valuation, analyze acquisition targets and distribution markets, and make programming decisions can be invaluable in maximizing a platform's success.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Shop For Killers (킬러들의 쇼핑몰), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for A Shop For Killers (킬러들의 쇼핑몰) in India. We provide our partners with essential TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.