The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can be an extremely valuable tool when making important decisions regarding content, acquisition, distribution, and programming. A great example of this is the case of "Afsos", a black comedy thriller TV show in India during March 2024.
Parrot Analytics' demand data showed that "Afsos" had 2.0 times the audience demand of the average show in India for the past 30 days, with only 8.6% of all TV shows having this level of demand. However, its demand had been decreasing recently compared to the last 90 days. Despite this, the show moved up 252 spots in rank to reach #653 in India during March.
The show’s performance in the comedy genre was impressive, ranking at 96.8th percentile, which means "Afsos" has higher demand than 96.8% of all comedy titles in India. This information could be useful in making content decisions to produce and broadcast more comedy content and find similar shows that can perform as well as "Afsos".
Another aspect of audience demand data that can be useful is understanding the related shows that fans of "Afsos" also like. With the similar shows being "Rabbit Hole", "Torchwood", "Asur", "Secret Invasion", "Bloodhounds (사냥개들)", "Invasion", "Blindspot", "The Outer Limits", and "Falling Skies", understanding the audience's preferences can help make acquisition decisions to look for similar titles that can appeal to the same audience.
One of the most important things that Parrot Analytics' demand data revealed was that audience demand for "Afsos" increased by 26.0% during March in India. The demand data also indicated that there was a spike in demand for the show. This information can help inform programming decisions to understand which episodes were the most well-received, which could be useful for re-promotion, and lead to an increase in viewership.
The Parrot Pulse for "Afsos" provided an independent measure of its global performance across six dimensions. One of the aspects highlighted is that "Afsos" has poor travelability (international demand), meaning that it may not be as successful in international markets when compared to its home market in India. This means that distribution decisions may require targeting specific regions instead of a global release.
Another dimension that can be helpful for making informed decisions is longevity, which measures how well audience demand is maintained over time, and for "Afsos," it was good. The show’s momentum, the pace of growth, was good as well. Understanding these aspects of audience demand data can be helpful for creating programming that delivers consistent demand and growth over time.
Furthermore, "Afsos" showed poor franchisability potential and poor reach, meaning that spin-off and merchandising ideas may not be as successful, and fewer people were interested in the show overall. This type of information can be used when considering new shows to finance, produce or distribute.
Finally, understanding that "Afsos" outperformed the average TV show in the top 10 global markets where it was in demand is helpful information for determining where to focus distribution efforts, which shows to acquire to drive subscriber growth and how to promote the show to attract attention to its content.
In conclusion, Parrot Analytics' audience demand data provides a rich source of important insights into how TV shows are performing in specific markets and globally. It provides critical data to help make more informed decisions for content, acquisition, distribution, and programming. Understanding audience demand data in this level of detail can vastly improve the odds of success, especially when it is used to make informed decisions and create an appropriate strategy to grow and retain subscribers.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Afsos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Afsos, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Afsos in India. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.