The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content acquisition and distribution. One way to do this is by leveraging demand data to evaluate the popularity of TV shows. In this article, we will discuss how demand data for "Angry Birds Toons" in India in April 2024 can inform your content decisions.
Content Valuation: "Angry Birds Toons" achieved 2.7 times the audience demand of the average show in India over the last 30 days. Demand data can help you determine the dollar value of a title to a platform, region, and even the contribution of a specific star to that title.
Programming Decisions: The high demand for "Angry Birds Toons" suggests that it may be a good addition to your platform's programming lineup in India. The show provides a travelability score of good as well, which suggests it has potential in international markets. Also, the show's momentum score is outstanding, indicating that the pace of growth of the show could support more episodes in the future.
Audience Insights: The Parrot Pulse measures "Angry Birds Toons" on six dimensions. The worldwide audience demand for this show is good, while its reach is in the okay zone, meaning that it's not as broad-based as some other TV shows with lower demand. According to the show's Parrot Pulse report, the show's audience in India has increased by 86.8% in April 2024, indicating its growing popularity. Further, the show's franchisability score is good, which suggests that it could be a potential spin-off candidate.
Marketing Decisions: The demand spike that occurred in late April 2024 for "Angry Birds Toons" in India could be used as an opportunity to promote the show. Additionally, content marketers can use the data to optimize their marketing campaigns ahead of the show's premiere by identifying audience tastes and clusters, while talent agencies can use the data to figure out the right talent to associate with the show.
Acquisition Decisions: Examining the top 10 global markets where "Angry Birds Toons" is most in-demand over the last 30 days can be helpful in making acquisition decisions. You can evaluate the content's performance in each demographic and determine whether it is a good investment for your platform. For example, "Angry Birds Toons" has good audience demand in Mexico, Pakistan, and Russia.
In conclusion, by using demand data for a TV show like "Angry Birds Toons," you can make more informed decisions when it comes to content acquisition, distribution, programming, audience insights, marketing, and acquisition. Demand data serves as a valuable tool for content valuation, helping you understand how much a title is worth to a platform, as well as a global tool, revealing the worldwide popularity of the content in question.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ToonsTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Angry Birds Toons, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Angry Birds Toons in India. We provide our partners with extensive media industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.