The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, using demand data such as the kind provided by Parrot Analytics can help you make more informed decisions. To illustrate, let's use the example of "Auto Shankar," which we have recently analyzed.
Demand data provides valuable insights for content valuation. Knowing how your content performs in key markets and how it ranks against competitors is vital information in valuing your content library. In our analysis, we know that "Auto Shankar" is performing well in India, ranking at the 95.9th percentile in the crime genre, and has increased in demand by 5.4% in January. Over the last 30 days, "Auto Shankar's" demand was 2.0 times the title average, indicating that the content is valuable asset to the platform.
In addition to content valuation, demand data can guide your programming decisions. Understanding the audience taste clusters can help you decide what type of content to acquire or produce. For instance, "Auto Shankar" fans also like crime titles such as "Hostages (US)". As the show's ranking moved up by 37 spots during January in India, one can also consider prioritizing crime titles in the country to drive loyal viewership.
Demand data can also assist in distribution and acquisition decisions. The analysis shows that "Auto Shankar" is outperforming the demand of the average TV show in each of the top 10 global markets where it is most in-demand. This highlights the opportunity for content distributors and acquisition executives to consider this title for distribution in priority territories, and possibly global SVOD expansion, given the recent spike in demand.
Momentum and longevity also play a crucial role in decision-making for entertainment executives. In the case of "Auto Shankar", the series has seen a 35.3% increase in demand in January. Although its franchisability potential is poor, its momentum and longevity indicators, such as maintaining the pace of growth, are satisfactory.
In conclusion, demand data can help entertainment executives make informed content and acquisition decisions, informed distribution decisions, and informed programming decisions,. Tools like Parrot Analytics' content valuation system offer platforms, studios, production companies, and TV networks across the globe the ability to assess a title's true economic value powered by global content demand and supply.
This is Auto Shankar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Auto Shankar travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Zee5‘s Auto Shankar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee5 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Auto Shankar, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Auto Shankar in India. We provide our partners with far-reaching media industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.