The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across different industries can use audience demand data to make more informed content, acquisition, distribution, and programming decisions. This is demonstrated by the analysis of "Avatar: The Last Airbender" for the month of March 2024 in India, as performed by Parrot Analytics.
Firstly, demand data is useful for content valuation. In this case, the show has exceptional demand in India, with 15.6 times the audience demand of the average show and ranks at the 99.8th percentile in the drama genre in India. This data can be used to determine the dollar value contribution of this show to any platform in India. Additionally, the Parrot Pulse shows that the show's worldwide audience demand and travelability are outstanding, indicating the show's global appeal and potential monetization value in different markets.
Demand data can also inform acquisition decisions. The fact that the demand for "Avatar: The Last Airbender" increased in March despite dropping in its rank by 87 spots indicates that it still has strong consumer appeal. Additionally, fans of this show are also fans of other popular shows like "Loki" and "Masters Of The Air", which can guide content acquisition strategies.
Distribution decisions can also be made using audience demand data. For example, the top 10 global markets where "Avatar: The Last Airbender" is most in demand can inform where to distribute this show. The data shows that it outperforms the average TV show in every market, with the United States being the number one market for the show.
Programming decisions can also be made with demand data. For example, the fact that demand spiked in later March 2024 indicates that there may have been a specific event or marketing campaign that contributed to the increase. This information can be used to inform future programming strategies and marketing campaigns.
In conclusion, demand data provides valuable insights and actionable information for entertainment executives across different industries. By analyzing audience demand data, they can make more informed decisions regarding content valuation, acquisition, distribution, and programming that can lead to increased consumer engagement and overall success.
Avatar: The Last Airbender's travelability to India in the last 30 days is 57%, which means that the audience demand for Avatar: The Last Airbender is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Avatar: The Last Airbender travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Avatar: The Last Airbender is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avatar: The Last Airbender, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Avatar: The Last Airbender in India. We provide our partners with deep television expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.