The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive considering the acquisition or distribution of "Baywatch" or similar programming, you can leverage demand data to make more informed strategic decisions.
Firstly, content valuation uses demand data to answer several questions. For "Baywatch", the demand data that has been gathered on it can be used to answer questions like: What is the baseline value of the series? How is the series performing as an acquisition-driving or churn-reducing title? And how can you estimate the cannibalization of audiences if the title is available on multiple services?
Using demand data, you can determine how much to spend on content. Parrot Analytics content valuation system reveals the dollar value contribution of any title to any platform in any region. As per the data, "Baywatch" has 2.1 times the audience demand of the average show in India over the last 30 days, indicating good demand for the title.
Secondly, demand enables you to value content globally, answering what content is most popular in your market on a global scale. The data around "Baywatch" shows that the United States is the show's number one market globally with good audience demand of 7.1 times the average TV show. It also outperforms the average show's demand in each of its top 10 markets, indicating that the show has a global appeal.
Thirdly, demand data informs the platform and network fit, as it highlights the platforms you should target for distribution of the content. Additionally, the data reveals whether a title has potential to become a franchise or spin-off.
Fourthly, the demand data obtained on "Baywatch" informs decisions around supply and demand. Entertainment executives can use this data to assess whether their programming slate includes enough of these types of shows, and whether they need to acquire or produce similar titles.
Finally, demand data is useful for making decisions about programming. For example, if you are an SVOD platform, you can use the demand data to determine what shows you should buy if you want to retain or grow your audience. In the case of "Baywatch", it has higher demand compared to 96.9% of all romance titles in India but has recently dropped in its rank by 449 spots during April in India alone. Therefore, it would be essential to analyze how the show is performing in different markets, such as the United States and Portugal, before making a decision.
In conclusion, demand data is a powerful tool for entertainment executives to make informed content decisions. The data that has been gathered on "Baywatch" reveals the show's strengths and weaknesses and highlights how the data can be used to make strategic decisions related to content acquisition, distribution, programming, and valuation.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Baywatch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baywatch, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on May 9, 2024, 8:43 p.m. PST using television demand metrics from Parrot Analytics for Baywatch in India. We provide our partners with essential subscription-video-on-demand expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.