The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV network, you might be looking for shows that can attract a large audience and improve your network's performance. In this regard, demand data can be a valuable tool to inform your decisions. Taking the example of "Bharat Ka Veer Putra - Maharana Pratap" in India, which has 14.0 times the audience demand of the average show in India, and is ranked #33 in the country, you can conclude that this show has a dedicated and enthusiastic fan base. The demand data for the show indicates an uplift in demand for March in India. By examining audience demand across different dimensions using data analytics, you can uncover a wealth of insights for content valuation that feeds into programming or acquisition decisions.
Furthermore, you can use demand data provided for "Bharat Ka Veer Putra - Maharana Pratap" to assess the show's potential for global markets. For example, you can examine the show's performance on a 1-year rolling basis against the last 30 days to understand how the show's audience demand has evolved. In addition, comparing the show's performance in different countries can help you understand which markets hold growth opportunities based on the show's audience demand data. As seen for this show, it performs best in India, the United States, Pakistan, Indonesia, Malaysia, Nigeria, Philippines, and the United Kingdom in order of market demand.
Demand data can also help with programming decisions by providing insights into audience preferences. From data analytics, you can identify trends and understand what genres or concepts of shows resonate the most with your current audience. This awareness can be used to make informed decisions on whether to acquire a show or produce content focused on topics that have high demand. Additionally, it can also help improve subscriber acquisition and retention as you choose shows that appeal to your audiences, thus reducing churn rates.
Finally, using demand data for content valuation, you can calculate the potential revenue that a show can bring to your platform, thus guiding investment decisions. This is especially useful for content distributors or OTT platforms when it comes to making decisions related to content acquisition and licensing. By measuring demand for content titles, executives can evaluate how much to invest in the rights to these titles and determine the content's worth next to similar titles to make sound financial decisions.
In conclusion, understanding the value of demand data can provide entertainment executives with a data-informed way to make strategic content-related decisions. Through demand data, decision-makers can evaluate content through different dimensions such as travelability, momentum, reach, and longevity, ultimately providing valuable insights that inform programming, acquisition, and distribution decisions.
This is Bharat Ka Veer Putra - Maharana Pratap's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bharat Ka Veer Putra - Maharana Pratap travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Bharat Ka Veer Putra - Maharana Pratap is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bharat Ka Veer Putra - Maharana Pratap, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Bharat Ka Veer Putra - Maharana Pratap in India. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.