The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you likely want to make well-informed content decisions that will result in maximum subscriber acquisition and retention, as well as financial success. One powerful tool at your disposal for making these decisions is demand data analysis provided by companies like Parrot Analytics. In this article, we will analyze "Bodies" - a TV series - for the month of April 2024 in India and explain how demand data analysis can help you to make better content decisions.
Content Valuation:
Parrot Analytics' content valuation system uses demand data to answer important content valuation questions like - How much is my show worth? How can you determine how much to spend on content? Demand data analysis enables content valuation for an individual series or an entire library, so you can start unbundling the value of content on any streaming service.
Demand Data Analysis through "Bodies":
According to demand data analysis, "Bodies" in India over the last 30 days had 4.6 times the audience demand of the average show in India. This high demand can be an important indicator for investing in the show or acquiring the distribution rights. The demand has been increasing recently and crossed 3.6 times the average demand over the last 90 days.
Ranking and Genres:
The show "Bodies" achieved the peak rank of #361 in India. The ranking for an individual market can be a powerful source to evaluate the performance of a show. Also, "Bodies" ranks at the 97.3th percentile in the drama genre in India, which means it has higher demand than 97.3% of all drama titles in India. This kind of demand is a positive indicator for acquisition or licensing and content library distribution.
Parrot Pulse Measure:
The Parrot Pulse measure for "Bodies," a global measure of performance across six dimensions, was outstanding for worldwide audience demand across all platforms and good for travelability, which measures a show's international demand relative to its home market. "Bodies" had a longevity measure that was outstanding and a momentum measure that was exceptional. Furthermore, the franchising (spin-off potential) is okay, and this kind of entertainment can be a long-term investment to keep the audience happy.
Global Market Performance:
Examining the top 10 global markets where "Bodies" is most in-demand over the last 30 days can reveal insights into its global performance. Demand was outstanding in Russia, exceeding the average TV series demand by 11.0 times. There is also high demand from Ukraine, Israel, Spain, Italy, the United Kingdom, Netherlands, Portugal, and New Zealand. These insights can result in acquisition or licensing of content and acquiring the distribution rights.
Conclusion:
As an entertainment executive, you can benefit greatly from demand data analysis. In the case of "Bodies," the demand data conveyed that it could be worth investing in the show or acquiring the distribution rights. It has high demand in multiple global markets, with Russia as its biggest market. Optimizing content acquisition or licensing decisions through demand data analysis can help to enhance subscribers' retention rates. Content valuation saw demand data as a cost-efficient way to determine the ROI of a specific title. Additionally, demand data can help to gauge the marketing campaign and media strategy to capture new subscribers.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bodies), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bodies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bodies, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Bodies in India. We provide our partners with deep TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.