The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand and trends is crucial to making informed content decisions. Using "Eena, Meena, Deeka", which is a slapstick action comedy series popular in India as an example, demand data can provide insights to help entertainment executives in their content valuation, distribution, and programming decisions.
Firstly, content valuation is critical in determining how much to spend on a specific title. Parrot Analytics' content valuation system uses demand data to measure the dollar value contribution of a title to a specific platform, in any region. For "Eena, Meena, Deeka", the show's 2.2 times higher than the average audience demand in India over the last 30 days indicates that the show is popular, and that the title has a significant contribution to the overall value of content on its platform. Demand data also reveals how a title drives engagement, the marginal revenue contribution of each specific title, and the title's ability to drive subscriptions and mitigate churn, aiding in acquisition and distribution decisions.
Secondly, demand data can be used to make programming decisions, such as determining the optimal release strategy and pricing for the show. In particular, Parrot Analytics can provide a granular understanding of when demand for a show spikes, helping in deciding premieres and marketing campaign optimization. In the case of "Eena, Meena, Deeka", demand for the show spiked in late December 2023 in India, signifying the show's growing popularity and the importance of capitalizing on this increased audience demand with the appropriate marketing strategies.
Thirdly, demand data is useful in identifying the show's audience taste clusters and mapping local whitespaces. Parrot Analytics' demand data can provide insights into the most popular genres or themes in a specific market, allowing executives to tailor their content strategies based on the local tastes. For instance, "Eena, Meena, Deeka" ranks in the 97.3rd percentile for comedies in India in December, suggesting that comedy is a popular genre for Indian audiences. The show's popularity in India can provide a blueprint for identifying audience preferences specifically in India to invest in content with a similar theme or genre going forward.
Lastly, franchise potential and reach of a particular title can be determined through demand data. "Eena, Meena, Deeka" has a poor franchisability score indicating a low likelihood of the show being developed into a spin-off or franchise. Its reach shows that the number of people expressing demand for the show is also low, implying that its dedicated fandom might be small. However, as the recent demand trend suggests, the popularity of this show appears to be on the upswing, providing an opportunity for maximizing future content investments.
In conclusion, demand data is an invaluable asset for entertainment executives seeking to make more informed decisions in content valuation, acquisition, distribution, and programming. By analyzing the audience demand metrics for "Eena, Meena, Deeka," entertainment executives can identify trends and make fact-based decisions that are crucial for maximizing the value of content on their respective platforms.
This is Eena, Meena, Deeka's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Eena, Meena, Deeka travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Eena, Meena, Deeka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eena, Meena, Deeka, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Eena, Meena, Deeka in India. We provide our partners with essential OTT capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.