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How Demand Data Empowers OTT Platforms to Make Smarter Content Decisions: A Case Study of 'Fischers And The Lost Treasure' in India

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Parrot Analytics Insights - December 2023

As an OTT platform executive in India, you will find this analysis of "Fischers And The Lost Treasure" for the month of December 2023 in India valuable as a tool to assess the show's popularity in your market. With 2.3 times the audience demand of the average show in India over the last 30 days, this show has good demand. Parrot Analytics' demand data shows that only 8.6% of all TV shows have this level of demand in India.

If you're considering acquiring or producing this show, its high demand will provide you with insights into its potential value and earnings. Parrot Analytics' content valuation system, which is powered by global audience demand and supply, can help you estimate the baseline value of "Fischers And The Lost Treasure," calculate its ROI, and estimate the show's ability to drive subscriptions and mitigate churn. With demand data, you can now quantify the platform-specific marginal revenue contribution each title will bring for any given platform.

Moreover, if you're considering releasing "Fischers And The Lost Treasure" in India, its position in the fantasy genre is noteworthy. It ranked at the 95.9th percentile in the fantasy genre in December, meaning it has higher demand than 95.9% of all fantasy titles in India. You can use this to your advantage when deciding on pricing and optimizing your marketing campaign ahead of the premiere.

In addition, demand data can help you identify where in the world "Fischers And The Lost Treasure" generates high demand. In this case, Japan is the show's number one market globally, where it achieved outstanding audience demand of 4.8x. You can utilize this information to make informed programming decisions, such as timing content release to coincide with market-specific demand levels.

Demand data can also support decisions concerning supply and demand. Knowing the show's growing popularity in India by 7% in December and the spike in demand late in the month can prompt the acquisition of additional episodes or the production of spin-offs to maintain audience engagement.

Finally, using the Parrot Pulse's travelability on "Fischers And The Lost Treasure," you can identify whether the show has potential to resonate with international audiences and gain popularity. Despite its poor franchisability, you can use demand data to identify the most high-value titles for distribution, which can help grow your audience, increase engagement, and retain customers.

To summarize, demand data for "Fischers And The Lost Treasure" provides you with the insight to help you make informed content acquisition, distribution, programming, and valuation decisions. With demand data, you can calculate content's value, assess TV series' ability to drive subscriptions and mitigate churn, uncover under-monetized titles, inform pre-release marketing, optimize content's release strategy and price, and much more.

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