As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Let’s take the example of "Fischers And The Lost Treasure" in India during January 2024. The demand data for the show can be used to answer multiple questions:
1. Content Valuation: "Fischers And The Lost Treasure" has 2.7 times the audience demand of the average show in India over the last 30 days, which means it has a good demand in the market. Executives can use this data to value the content and determine the value of the show on their platform.
2. Acquisition Decisions: By examining the demand data in various countries, executives can decide where and how to acquire the show. Japan is the number one market globally for "Fischers And The Lost Treasure," with demand at 5.5x. Executives can consider acquiring the rights to air the show in Japan and other high-demand markets.
3. Programming Decisions: With "Fischers And The Lost Treasure"’s demand ranking at the 96.2nd percentile in the fantasy genre, Executives can consider the show as a strategic asset for their streaming platform and make decisions accordingly. The show's demand also spiked in mid-January in India, indicating it may have been more successful presented at a particular time or day, informing programming decisions.
4. Distribution: With good demand in multiple countries, executives can use the demand data to decide which platforms or networks to distribute the show on. For example, with good demand for the show in India, executives can explore ways to distribute the show on popular Indian streaming platforms.
5. Content Optimization: With data on the show’s decreasing demand in the last month, executives can use the data to identify elements in the show that fans do not appreciate, and make adjustments, if possible. They could use historical demand data to identify the aspects of the show that are most appealing and optimize upcoming production for success as per the audience’s taste cluster.
In conclusion, demand data can be used in multiple ways to make more informed decisions about content, acquisition, distribution, and programming. By understanding the demand for a show like "Fischers And The Lost Treasure," executives can make data-driven decisions that lead to more successful outcomes.
