The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be challenging to make informed content, acquisition, distribution, or programming decisions without the right data on customer demand. Fortunately, Parrot Analytics offers a robust set of metrics that can inform your decision-making process, such as those related to audience demand data for a show like "Fubar" in India in April 2024.
One of the key benefits of using Parrot Analytics' demand data is that it allows you to evaluate a show's performance relative to others in its genre or market. For example, we can see that "Fubar" ranks at the 96.1th percentile in the comedy genre on Parrot Analytics, meaning its demand exceeds 96.1% of all comedy titles in India. Additionally, we can see that the show's demand in India has been increasing recently, with demand that is 1.5 times the average over the last 90 days and 2.4 times the average over the last 30 days. This helps you understand the value of "Fubar" in India and determine how it fits into your content portfolio or acquisition strategy.
Another way demand data can inform your decision-making process is through insights related to which regions are showing the most demand for a show. For "Fubar," we know that it outperforms the average TV show's audience demand in each of the top 10 global markets where it is most popular. Furthermore, we can see that Russia is the number one market for "Fubar" globally, with outstanding audience demand of 10.5x. This information can help inform your distribution, marketing, or acquisition strategies, as you'll have a clearer sense of which regions are most interested in the show and why.
Demand data can also help you compare a show's performance over time and understand how its popularity is changing. In the case of "Fubar," we can see that the show's demand in India decreased by 56.8% in April 2024, but its momentum remains outstanding. Comparing the show's performance over the last 30 days to the previous year, we can also see that "Fubar's" demand has increased, with peak demand at 5.3 times the average in the last 30 days compared to 14.6 times the average over the course of the entire year. This type of data helps you appreciate how the show is performing against its historical averages and make informed programming decisions.
Finally, demand data can also help you value content. Using Parrot Analytics' content valuation system, you can evaluate a show's monetary worth by looking at its demand data and how that demand translates into revenue for your platform or studio. For "Fubar," its Parrot Pulse ratings are outstanding for worldwide audience demand, whilst its travelability is good - indicating that the show could have value in international markets. Additionally, the show's momentum is great, which further reflects its potential for generating revenue. By leveraging this type of demand data, you can make informed content valuation decisions, such as how much to spend on content or how to determine a title's baseline value.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fubar), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Fubar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fubar, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Fubar in India. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.