The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide valuable insights for content acquisition, distribution, and programming decisions. Taking the example of "Ishq Express", we can use the following questions as a guide to understand how demand data can help make informed decisions:
1. How much is the series worth, and what is its baseline value?
Demand data can help to determine the dollar value of any title, to any platform, in any region. By analyzing the demand for "Ishq Express" in India, we see that the show has 2.1 times the audience demand of the average show in India over the last 30 days, and only 8.6% of all TV shows have this level of demand. However, the demand for the show has been decreasing recently. Accordingly, this information can provide an accurate view of the show's value and potential.
2. What type of content exhibits opportunities to acquire or produce?
By analyzing the show's performance in India and other global markets, we can determine whether there is a high demand for similar content. According to the data provided, "Ishq Express" ranks at the 97.6th percentile in the romance genre in India, which means that there is higher audience demand for the show than for 97.6% of all romance titles in India. Information like this can help to identify the genres and themes that resonate with the audience.
3. How can you ensure that your content is being seen by the right audience on your platform?
Demand data can aid in identifying the top 10 global markets where the show is most in-demand over the last 30 days. According to the data provided, "Ishq Express" outperforms the demand of the average TV show (1x) in each of the top markets where it is in demand. Executives can use this information to identify which markets the show should be marketed in, and where and how to distribute the show to reach its highest potential audience.
4. Which titles should you buy to keep your current audience happy or grow your audience further?
By analyzing the shows that fans of "Ishq Express" also like, executives can explore other similar titles that can keep the audience engaged and satisfied, providing a basis for content acquisition and programming strategy. Moreover, demand data can provide information on the show's reach, informing acquisition decisions, and can also disclose how well the audience demand is maintained over time.
5. What is the best release strategy for the content?
Demand data can help executives develop the best release strategy for the show, such as timing and platform. According to the data, "Ishq Express" saw a spike in audience demand in late December 2023 in India, indicating that the show may be appropriate to air during that time frame. To summarize, demand data plays a significant role in making informed decisions surrounding content valuation, acquisition, distribution, and programming strategies in the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon mini TV‘s Ishq Express is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon mini TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ishq Express, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Ishq Express in India. We provide our partners with valuable TV industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.