The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives face a lot of challenges. They need to make the right decisions when it comes to content, acquisition, distribution, and programming to ensure that they are meeting the needs of their audience and making the most of their resources. One way they can make more informed decisions is by using demand data, which allows them to see what content is rising in popularity and what content is not resonating with their audience.
Taking the example of the Indian TV series "Ishq Subhan Allah", executives can use the demand data provided by Parrot Analytics to help make content decisions and assess content valuation. The higher the demand for a show, the higher their valuation will be, and demand data can give executives an idea of how popular a title is and how it stacks up against competitors. The following are some of the questions that demand data can help answer:
- How popular is "Ishq Subhan Allah"? Parrot Analytics reports that over the last 30 days, the show has had 2.9 times the audience demand of the average show in India, with demand having increased by 13.6% during the month. This suggests that the show still has a good following in India, despite its ending in December 2018. Its rank rose by 95 spots in March 2024 which is a positive sign.
- How does "Ishq Subhan Allah" perform in the romance genre? The show ranks at the 98.3th percentile in the romance genre, indicating that it has higher demand than 98.3% of all romance titles in India. This information can give executives an idea of how the show is performing against other shows in its genre and help them make informed decisions when it comes to programming.
- What are the demographics of the audience for "Ishq Subhan Allah"? Executives can examine the top 10 global markets where "Ishq Subhan Allah" is most in-demand over the last 30 days. India is its top market globally, with the show achieving good audience demand of 0.7x. These findings can inform content valuation and help executives make data-driven decisions when it comes to distribution and programming.
- How is "Ishq Subhan Allah" performing in terms of longevity and momentum? Parrot Analytics reports that its longevity, measuring how well audience demand is maintained over time, is good and that its momentum, the pace of growth, is likewise good. This information can give executives an idea of whether the show still has potential for growth and if it will retain its audience, which can be important when making decisions regarding production, distribution, marketing, and retention.
- How does "Ishq Subhan Allah" perform outside of its home market? Parrot Analytics reports that the show outperforms the demand of the average TV show in each of its top 10 global markets where it is most in-demand. This information is important when assessing travelability and content valuation.
In conclusion, demand data can be a valuable asset to entertainment executives when making decisions about content, acquisition, distribution, programming, and content valuation. By using demand data, executives can gain insights into the current and future demand for a particular show, its rank across regions and genres, and its current performance in comparison to its past performance. This information can drive data-driven decisions, which ultimately translate into better business outcomes.
This is Ishq Subhan Allah's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ishq Subhan Allah travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Zee TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ishq Subhan Allah.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ishq Subhan Allah from partners like Zee TV.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ishq Subhan Allah? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Zee TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Zee TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ishq Subhan Allah. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Zee TV to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ishq Subhan Allah), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Zee TV by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ishq Subhan Allah, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Zee TV‘s Ishq Subhan Allah is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Zee TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ishq Subhan Allah, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Ishq Subhan Allah in India. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.