The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a global entertainment executive or decision maker, there is a lot of value to be found in understanding the demand data around a show like "Nirmal Pathak Ki Ghar Wapsi". By analyzing insights and metrics provided by Parrot Analytics, we can make more informed decisions around content valuation, acquisition, distribution, and programming.
Firstly, one key application of demand data is content valuation. Parrot Analytics' content valuation system can be used to answer questions like "how much is my show worth?", which we can apply to "Nirmal Pathak Ki Ghar Wapsi". We know from the provided analysis that the show has a demand that is 2.0 times the average for all shows in India over the last 30 days. This is a good level of demand and confirms that the show is valuable. Furthermore, its demand has been increasing recently, indicating that it may be becoming even more valuable.
Another application of demand data is acquisition. By understanding a show's demand metrics, we can determine how valuable it might be for our platform or network. In the case of "Nirmal Pathak Ki Ghar Wapsi", it has shown demand growth in India during March 2024, indicating that it may be worth acquiring or distributing.
When considering distribution decisions, demand data can also be very useful. For example, we know from the analysis of "Nirmal Pathak Ki Ghar Wapsi" that its travelability is poor, indicating that it may not travel well outside of its home market in India. When evaluating distribution deals, this is something that we would need to consider.
Programming decisions can also be informed by demand data. We can use insights into a show's demand growth or decline to determine how to program and schedule the show. In the case of "Nirmal Pathak Ki Ghar Wapsi", the analysis shows that although its peak demand was higher over a rolling year, its demand has decreased recently. This is something to consider when programming the show, as perhaps it should be aired less frequently.
Overall, it is clear that demand data can be incredibly valuable to entertainment executives and decision makers. It can help us to make more informed content valuation, acquisition, distribution and programming decisions. By analyzing metrics provided by Parrot Analytics, such as the demand for "Nirmal Pathak Ki Ghar Wapsi", we can gain valuable insights into the show's value, potential, and overall demand.
This is Nirmal Pathak Ki Ghar Wapsi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nirmal Pathak Ki Ghar Wapsi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Nirmal Pathak Ki Ghar Wapsi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nirmal Pathak Ki Ghar Wapsi, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Nirmal Pathak Ki Ghar Wapsi in India. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.