The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the power of demand data to make more informed content-related decisions. By analyzing the performance of "Shameless" in India in March 2024, we can explore the benefits of using demand data to inform content valuation, acquisition, distribution, and programming decisions:
1. Content Valuation: At Parrot Analytics, we believe content valuation uses demand data. Using demand data for "Shameless," you can assess the dollar value contribution of the show to your platform in India and globally. Based on the strong demand for "Shameless," in India, you can infer the show's value and popularity on your platform.
2. Acquisition Decisions: Demand data can be used to evaluate the potential acquisition of a TV show like "Shameless." You can estimate the value of exclusivity, assess the value of an entire content library and compare shows to others in the market. For instance, "Shameless" has 7.2 times the audience demand of the average show in India over the past month, putting it in the top 8.6% of all TV shows. This information indicates that acquiring "Shameless" could be an excellent addition to your service.
3. Programming Decisions: Demand data can assist with programming decisions such as content curation and promotion. For example, Parrot Analytics can analyze the trend and identify content with the highest audience demand, facilitating the promotion of shows that resonate most profoundly with your target audience. Additionally, "Shameless" achieved the peak rank of #145 in India, having moved up in its rank by 77 spots during March in India. This information could be used to curate your channel's programming or as part of its curation guidelines.
4. Distribution Decisions: Demand data can support making informed distribution decisions. It is essential to evaluate the show's travelability (international demand relative to the home market), reach (number of people expressing demand), and parity with other shows in a territory. In the case of "Shameless," the show has a significant demand in India, coming in as the second most demanded show globally, making it an excellent opportunity for distribution to the platform in India.
5. Content Optimization: By analyzing "Shameless's" affinity with other shows like "Rick And Morty," "Bob's Burgers," "Game Of Thrones," and "American Horror Story," you can determine which elements of existing content your target audience likes most and optimize upcoming production accordingly.
In conclusion, demand data is essential in making informed content decisions, from content valuation to programming, distribution, and optimization. Using "Shameless" as an example, you can infer valuable insights that can inform diverse strategic decisions of media executives. The comprehensive data insights can be used to make effective decisions on content monetization, acquisitions, programming, marketing, distribution, and franchise creation.
Shameless's travelability to India in the last 30 days is 32%, which means that the audience demand for Shameless is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Shameless travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Shameless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shameless, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Shameless in India. We provide our partners with comprehensive television expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.