The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive working in the TV industry? Do you want to make informed content decisions that can drive your platform's growth? Parrot Analytics' content demand data can provide you with strategic insight into your content library and help you make data-driven decisions. Let us use an analysis of "Silent Witness" in India for the month of April 2024 to enlighten you on how demand data can be used to help you make programming decisions.
One of the key insights that demand data can provide is content valuation. Valuable content can generate significant revenue and keep your audience satisfied. Parrot Analytics' content valuation system uses demand data to answer critical questions, such as how much a series is worth, how it drives subscriptions and mitigates churn, and what the baseline value of a title is. Using demand data, you can estimate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn.
Let's examine the demand data for "Silent Witness." In April 2024, "Silent Witness" has an audience demand that is 2.5 times the average show in India, which is good news. In comparison to its demand of 2.8 times the average over the last 90 days, demand for this show has decreased recently. Remember, Parrot Analytics' content valuation is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using the content valuation system, you can determine how much to spend on content.
Additionally, demand data can help with decisions concerning supply and demand. You can use demand data to know what type(s) of content exhibit opportunities for acquisition or production. Demand data can also help with subscriber retention and acquisition. You can identify which titles to buy to keep your current audience and attract new subscribers to your platform.
You can also use demand data to discover new opportunity markets for content distribution. The data can help you find untapped markets and identify places where a specific show is growing in demand. Furthermore, demand data can enable you to value your content better on other streaming platforms and compare your content against other titles available on the market. It can help you to map local whitespaces and determine which genres are resonating most with your current audience and focus on those genres that attract new subscribers to your platform.
Demand data can also examine "Silent Witness" on a rolling year basis. Comparing the performance of "Silent Witness" on a 1-year rolling basis versus the last 30 days delivers some interesting insights. Although "Silent Witness" peaked at 6.7 times the average over the course of the year, it peaked at 5.0 times the average in the last 30 days, indicating increasing popularity. You can use this data to understand which titles should you buy if you want to grow your audience as "Silent Witness" has increased in popularity and now has a larger number of fans.
Finally, demand data can give insight into the global performance of "Silent Witness" across six dimensions in Parrot Pulse. The worldwide audience demand across all platforms is outstanding while its travelability (international appeal) is good. The demand for "Silent Witness" in India was 21% of the demand in its country of origin, the United Kingdom.
In conclusion, demand data can help you make more informed decisions as an entertainment executive. By analyzing the demand data for "Silent Witness" in India, you can use the insights to make programming decisions. Parrot Analytics' content valuation system is based on demand data and provides strategic insight into your content library and help you to grow your audience. Demand data can be the game-changer in your content decision-making process that can give you a competitive advantage in the ever-evolving TV industry.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Silent Witness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silent Witness, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on May 9, 2024, 10:02 p.m. PST using television demand content from Parrot Analytics for Silent Witness in India. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.