The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content decisions for your viewers. In the case of "Sofia The First," our global demand data shows that the series has significant audience demand, with 2.7 times the audience demand in India as compared to the average TV show in the last 30 days. Additionally, only 8.6% of all TV shows have this level of demand. Furthermore, the show's demand has been increasing recently, with a 68.7% increase in demand for the show during April in India.
You can use this demand data to assess the value of "Sofia The First" to your streaming platform. Our content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. Therefore, by using our content valuation system, you can calculate the ROI "Sofia The First" would bring to your platform. Additionally, the demand data can help you determine how much you should spend on content, enabling you to make more informed acquisition and programming decisions.
Moreover, we can use demand data to map local whitespaces in your market and find the most popular genres in your local market. By looking at the top 10 global markets where "Sofia The First" is most in-demand over the last 30 days, you can evaluate if the show could appeal to your audience and make targeted content decisions.
Furthermore, demand data can help inform your global expansion decisions. In the case of "Sofia The First," the show's travelability is good, quantifying its international demand relative to its home market. This information can help inform your decision if you plan on acquiring or producing content to support global SVOD expansion. You can also use data about the show's reach, which is good in "Sofia The First," allowing you to make informed decisions about what type(s) of content exhibit opportunity for acquisition or production.
Lastly, demand data can inform your decision-making process concerning subscriber retention and acquisition. You can use the data to assess which titles you should buy to keep your current audience happy and which shows can drive subscriber growth.
By using demand data and our other Parrot Analytics metrics like momentum, longevity, reach, and franchisability, you can optimize your content decision-making process. You can use this information to make more informed content, acquisition, distribution, or programming decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Sofia The First is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sofia The First, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Sofia The First in India. We provide our partners with essential content know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.