The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are tasked with making informed decisions about content acquisition, distribution, and programming. Demand data can provide valuable insights that can help make these decisions. Let's take the example of "Succession", a TV series that aired its fourth season in April 2024 in India, and explore how demand data can assist in making content decisions.
Content Valuation: Understanding the value of a TV series can be a difficult task, but demand data can provide a clearer picture. Parrot Analytics' content valuation system is powered by global content demand and supply, and it reveals the economic value of any title to any platform in any region. By examining the audience demand data for "Succession" in India, we can conclude that the show has outstanding demand compared to the average title in the country. The show's exceptional demand has caused it to rank at the 99.8th percentile in the comedy genre during April 2024. Furthermore, the exceptional travelability and high franchisability indicate that the show has the potential for global expansion and spin-off potential. By utilizing demand data, an entertainment executive can better understand the value of a TV series and make more informed content acquisition or programming decisions.
Programming and Acquisition: Understanding audience demand enables entertainment executives to make more informed decisions when it comes to programming and acquisition. The demand data for "Succession" in India suggests that the show has a dedicated fanbase. This audience demand has been maintained over time, highlighting the show's longevity. Parrot Analytics' content demand data also reveals that other shows fans of "Succession" also like, including "Invincible," "Yellowstone," and "The Mandalorian." These audience insights could aid in decision-making when it comes to programming the platform or acquisition decisions.
Distribution: Understanding the top global markets where a TV series is in-demand can help inform content distribution decisions. "Succession" performs outstandingly in the United States, the show's country of origin, with an audience demand of 19.4x. This data indicates that the show is well-suited for distribution in the United States. Additionally, the show has outstanding demand in several other countries, including Canada, Australia, and the United Kingdom. With such strong global demand, an entertainment executive can use this data to inform distribution decisions for the series.
Optimal Release Strategy: Examining the audience demand data for "Succession" can help make informed decisions about its release strategy. Demand for the series has spiked in mid-April 2024 in India, highlighting the importance of a well-crafted release strategy for content. Comparison of the show's performance on a 1-year rolling basis vs. the last 30 days indicates that its popularity has decreased, which could further inform the release strategy for upcoming seasons.
Talent Partnership: By analyzing data around audience demand and taste clusters, entertainment executives can fully understand the audience's preferences. This can facilitate decision-making regarding potential partnerships with talent, production companies, or other franchises. For example, "Succession" fans might also enjoy "The Crown," or the Marvel Cinematic Universe, opening avenues for collaborations between stars and franchises.
In conclusion, Parrot Analytics' demand data provides valuable insights that can aid an entertainment executive in making strategic decisions around content acquisition, distribution, programming, and talent partnership. By understanding audience demand across global markets, content executives can reduce risk and create successful content and make informed decisions when partnering with studios or distribution platforms.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Succession is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Succession, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Succession in India. We provide our partners with far-reaching content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.