The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed content decisions. Parrot Analytics provides audience demand data that can be used to help with acquisition, distribution, and programming decisions. By analyzing the demand for titles, executives can make informed decisions about the future growth and potential commercial success of a TV series.
Using the example of "The Flash" in India, we can see how demand data can be applied to inform decision-making by executives:
1. Content valuation: "The Flash" in India has 10.9 times the audience demand of the average show over the past 30 days. This high level of demand indicates that the show has significant commercial value. Demand data can be used to determine the baseline value of a show and to assess its ability to drive subscriptions and mitigate churn. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
2. Regional specific demand data: "The Flash" has exceptional audience demand in India, with demand being 24% of the demand in its country of origin, the United States. By analyzing demand data, executives can determine the popularity of a show in different regions and assess its potential for growth internationally. Demand enables valuing IP globally.
3. Travelability: "The Flash" has exceptional travelability, with a high level of international demand relative to its home market. Travelability quantifies a show's international demand. Executives can use demand data to determine what content to produce or acquire to support global expansion.
4. Momentum: The momentum of "The Flash" is exceptional, with a high pace of growth. By looking at the pace of growth, executives can determine how effective marketing campaigns are in creating interest and excitement around a show. It can also help them to compare the performance of one show against another.
5. Longevity: The longevity of "The Flash" is exceptional, with maintained audience demand over time. Longevity provides executives with an indication of how well a show has held up since it premiered. It can also help them to determine what catalog content to acquire to increase engagement and retain customers.
6. Reach: "The Flash" has an exceptional reach, with many people expressing demand for the show. Reach indicates whether a show has a dedicated but small fandom or whether it appeals to a broad audience. By analyzing reach, executives can determine if a show will attract new subscribers to their platform.
In conclusion, demand data provides executives with valuable information that they can use to make informed decisions about the future growth and potential commercial success of a TV series. By analyzing demand data, executives can determine a show's baseline value and its ability to drive subscriptions. They can also assess the popularity of a show in different regions, determine its travelability, momentum, longevity, and reach. Overall, demand data can help executives to make better decisions about acquisition, distribution, and programming.
The Flash's travelability to India in the last 30 days is 32%, which means that the audience demand for The Flash is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Flash), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for The Flash in India. We provide our partners with smart media industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.