The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are probably wondering how to make informed content decisions that benefit your platform both financially and in terms of audience engagement. Our analysis of "The Man Who Fell to Earth" for the month of April 2024 in India provides valuable insights that can help you make data-driven decisions.
Firstly, demand data can inform your content valuation process. You can use demand data to estimate the value of a title, assess its ability to drive subscriptions and reduce churn, and determine the baseline value of a show, among other things. "The Man Who Fell to Earth" had 2.7 times the audience demand of the average show in India over the last 30 days, indicating good demand. This data can be used to generate an economic valuation of the show based on global content demand and supply.
Secondly, demand data can help you make informed acquisition or distribution decisions. By assessing the trend in demand for a show, you can determine its potential success on your platform. For example, "The Man Who Fell to Earth" had a higher demand in India than 95.5% of all drama titles in India, indicating potential success in the Indian drama market. In addition, demand data can uncover opportunities for cross-border distribution or content acquisition.
Thirdly, demand data can inform optimal release strategies and pricing decisions. By looking at the spike in demand for "The Man Who Fell to Earth" in mid-April 2024, you can infer that the show's advertising and marketing campaigns were particularly effective during this period. As such, you can learn from this data to optimize your marketing campaigns ahead of a show's premiere.
Fourthly, examining the top 10 global markets where "The Man Who Fell To Earth" has the most demand over the last 30 days provides valuable insight into the show's international appeal. For example, the United Kingdom was the top market for "The Man Who Fell to Earth," with an audience demand of 5.4x above the average TV show in the UK. This data could help inform the show's international distribution strategy and even guide decisions about where to set the show's new seasons.
In conclusion, demand data can be used in various ways to help entertainment executives make more informed content, acquisition, distribution, or programming decisions. By assessing the demand trends of a TV or streaming show, you can gain insights into how popular it is, understand its relevance to your platform or audience, make better content acquisition or programming decisions, and more.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Man Who Fell To Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Man Who Fell To Earth, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for The Man Who Fell To Earth in India. We provide our partners with deep television industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.