As an entertainment executive, you can leverage demand data to make informed content acquisition decisions that will help you succeed with your streaming platform or TV network. Parrot Analytics demand data for “The Queen's Gambit” in India during December 2023 can guide your content acquisition decision-making process.
Our insights for “The Queen’s Gambit” in India reveal that it has 3.2 times the audience demand of the average show in India over the last 30 days, and has a decent audience demand, compared to other TV shows. This information shows that the title can be a valuable asset in India, and a platform can make informed valuation and acquisition decisions based on its demand. By leveraging our content valuation system, which uses demand data to estimate the dollar value contribution of any title to any platform in any region, you can determine how much to spend on content acquisition or production.
The data also showed that the demand for the series has been rising in the recent past, indicating a growing interest. Comparing the performance of the title over a year and the last 30 days shows that there has been an increased demand of 52.5% over the last 30 days in India. Therefore, platforms should consider acquiring the title or continuing to showcase it.
The demand data for this title was strongest in Russia with outstanding audience demand of 10.2x. This indicates that “The Queen’s Gambit” has global appeal, and demand data can be used to identify global distribution opportunities beyond the United States. The placement of the title in the top ten markets indicates that you can justify targeted online advertising campaigns or partnerships with local TV networks in these markets to capitalize on rising audience demand. The data also shows that the title is continuously increasing its audience demand over time, and its longevity is classified as outstanding.
The report also shows that the demand for this title in India decreased by 33.5% in December 2023. This insight indicates a potential issue with the audience. By reviewing all data, your platform could try to understand what caused this decrease and find a way to remedy the situation to increase audience demand.
The metadata for the title during this period shows that it had 7 episodes over one season which aired on 23 October 2020. This data indicates a limited library, which can help platforms determine the short-term value and long-term value of their content solutions.
Further, by leveraging detailed insights such as taste clusters, travelability, and content affinity analysis, you can validate and refine your content acquisition strategy to give you a competitive advantage in a crowded VOD marketplace. Ultimately, the use of demand data throughout the content valuation and acquisition process helps you make defensible programming decisions that can result in growing and retaining viewership while maximizing value for your streaming platform or TV network.
