For entertainment executives looking to make more informed decisions about content, distribution, or acquisition, demand data is a powerful tool that can provide insights into a title's popularity and potential audience. For example, by examining the demand data for "The Queen's Gambit" in India during January 2024, we can see that the show has good demand, with 2.1 times the audience demand of the average show in India over the last 30 days.
One way to use demand data is for content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. With Parrot Analytics' content valuation system, entertainment executives can determine how much a series is worth, how much of a series' value is being driven by demand for one of its stars, and what the baseline value of a title is. By using demand data to calculate the ROI of a specific title, entertainment executives can make more informed investment decisions.
In addition to content valuation, demand data can also be used by OTT platforms and SVOD platforms to optimize their programming and keep their audiences engaged. For example, by examining the top 10 global markets where "The Queen's Gambit" is most in-demand, entertainment executives can understand which markets to target for distribution. In India, "The Queen's Gambit" achieved the peak rank of #649, indicating that there is significant interest in the show among Indian audiences. By analyzing the metadata for the show, we can understand that the show has 7 episodes over 1 season and is categorized as a sports show. Entertainment executives can use this information to determine which genres are resonating most with their current audience and which they should focus on to attract new subscribers to their SVOD service.
Moreover, demand data can inform strategic decisions around pre-release marketing campaigns, release strategies, and pricing. By examining the demand spike for "The Queen's Gambit" in late January 2024, entertainment executives can understand which factors drove the show's popularity and can use this information to optimize their own marketing campaigns ahead of premieres. Entertainment executives can also use demand data to understand the best release strategy for their content and how they can ensure their content is being seen by the right audience on their platform.
Finally, demand data can be used by entertainment talent agencies and TV production companies to quantify the marketability of talent or a show's spin-off potential. For example, by examining the franchisability (spin-off potential) of "The Queen's Gambit," we can see that the show has outstanding spin-off potential. Entertainment talent agencies and TV production companies can use this information to further monetize IP for shows through spin-offs or franchises, and determine which content to develop into a franchise or create spin-offs.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, distribution, acquisition, and programming decisions. By examining the demand data for a title like "The Queen's Gambit," entertainment executives can use demand data to understand a show's popularity among different audiences, determine the best release strategies and marketing campaigns, and quantify a show's spin-off potential.
