The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions when it comes to content acquisition, distribution, and programming. In the case of ALTBalaji's "The Test Case", demand data can provide insights that can help you make strategic decisions.
Content valuation uses demand data to answer questions about a show's worth, baseline value, exclusivity, ability to drive subscriptions, and more. By analyzing demand data, it is possible to understand the dollar value of the show and its contribution to the platform in terms of increased engagement or the ability to drive subscriptions.
In the case of "The Test Case", the show's audience demand is 3.2 times the average show in India over the last 30 days, indicating good demand. This data can help inform content acquisition decisions, as executives can see which shows are popular and desirable to the audience.
Additionally, the show's rank and genre percentile provide valuable information about its current performance. While the show's rank has dropped in April, its percentile in the drama genre is high, indicating that it has higher demand than 96.1% of all drama titles in India. This information can be used to make programming decisions, such as keeping the show in rotation or highlighting it on the platform.
The analysis of the show's Parrot Pulse also provides valuable insights into its global performance across dimensions such as worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For example, while the show's travelability is poor, its momentum and longevity are good, indicating that it has potential to maintain popularity over time.
The show's performance in global markets can also provide valuable insights into its appeal. For example, in India, "The Test Case" is the number one market globally for the show, indicating that it has a strong local appeal. Understanding how a show performs in different markets can help inform content distribution decisions and guide localization strategies.
Finally, the show's metadata, such as its status, start and end dates, and number of episodes, can provide additional context for strategic decisions such as renewals or spin-offs.
In summary, demand data is a powerful tool for entertainment executives to make more informed content acquisition, distribution, and programming decisions. By analyzing various aspects of a show's performance, such as its rank, genre percentile, Parrot Pulse, and global market demand, executives can better understand its value and potential for success.
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Our TV audience measurement dataset is truly global. Discover how popular ALTBalaji‘s The Test Case is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ALTBalaji and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Test Case, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for The Test Case in India. We provide our partners with far-reaching television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.