As an entertainment executive, using demand data can provide valuable insights into content decision-making. Specifically, content valuation can be determined by analyzing audience demand using platforms such as Parrot Analytics. This article highlights how "Wednesday," a supernatural mystery centered around the teenage years of Wednesday Addams, performed in India during October 2023 and how the demand data can be used.
One critical decision for entertainment executives is determining when to release content in different markets. In "Wednesday's" case, mid-October saw a peak in audience demand in India. Therefore, releasing content during this period, when audience interest is high, could lead to increased viewership. Another factor to consider is the show's audience demand in various genres. In "Wednesday's" case, it ranks at the 99.3rd percentile in the comedy genre in India, which could indicate that the show could be marketed as a comedy in that market.
Demand data can also inform acquisition decisions. By analyzing the top 10 global markets where "Wednesday" is most in-demand over the last 30 days, entertainment executives can identify new potential markets for distribution. This data can also help executives determine how much to spend on content and its potential value, which can be calculated using Parrot Analytics' demand data. Additionally, executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn, which can inform programming decisions.
Demand data can also inform programming decisions. In the case of "Wednesday," the show has outstanding demand in India and other countries like China, the Netherlands, and the United States. Therefore, considering multicountry production or international casting for the show could be an option for executives. Furthermore, understanding which titles "Wednesday's" audience also likes can provide insight into what content to recommend to viewers or produce next.
In summary, demand data provides valuable information for entertainment executives in making more informed content, acquisition, distribution, and programming decisions. Using Parrot Analytics' demand data, executives can calculate content valuation, assess a series' ability to drive subscriptions, decide when to release content in different markets, identify potential new markets, and understand what content their audiences prefer. By analyzing demands across multiple dimensions such as longevity and momentum, executives can identify which shows have long-term potential, and using the insight, they can growth their services and audiences.
