As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Wednesday" in February 2024 in India provides some insights into how leveraging demand can help in the decision-making process.
Firstly, content valuation leverages Parrot Analytics demand data. Using demand data, you can calculate the ROI a specific title will bring for any given platform. You can assess a TV series' ability to drive subscriptions and mitigate churn. By knowing that demand for "Wednesday" is good in India and ranks at the 99.1th percentile in the mystery genre, you can evaluate its worth and include it in your programming or acquisition strategy.
Demand enables optimal release strategy and pricing. By observing the spike in audience demand at the end of February 2024 for "Wednesday" in India, you can make a data-driven decision regarding a release strategy for a show.
Moreover, demand uncovers under-monetized titles. By examining the top 10 global markets where "Wednesday" is most in-demand over the last 30 days, you can identify new opportunity markets for content distribution.
Demand powers discovery and recommendations. Knowing what other shows "Wednesday" audiences like in India, such as "Rick and Morty" and "The Mandalorian," you can recommend similar titles to retain or acquire audiences for your platform.
Finally, demand informs scalability and concept testing. By quantifying the worldwide audience demand across platforms, you can determine the content's validity in different markets. In the case of "Wednesday," its outstanding travelability across markets and outstanding franchisability (spin-off potential) make it a perfect candidate for a concept testing approach, which can aid in expanding the franchise.
In summary, demand data can help you make an informed decision regarding content valuation, optimal release strategy, pricing, content acquisition, distribution, programming, and concept testing. The analysis of "Wednesday" in February 2024 in India shows how demand data can be used in different aspects of the decision-making process.
