The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for innovative ways to enhance your programming or distribution strategies? Look no further than demand data. Using data-driven insights provided by Parrot Analytics, you can gain access to comprehensive and accurate measurement of audience demand for a wide range of TV shows, from new releases to classic titles. Here's how demand data can inform your decision-making processes using "Around The World In 80 Days" as an example:
1) Valuation of content: Demand data can be a valuable tool in content valuation, revealing the dollar value contribution of any title to a platform, in any region. For "Around The World In 80 Days", it's clear that demand in Italy has been good, exceeding the average TV show in the region by 6.2 times. Given the sizable audience demand for the show, Italian distributors can get a good understanding of the potential economic value of "Around The World In 80 Days" to their platform, and subsequently determine how much to spend on licensing or acquiring this title.
2) Assessment of international potential: Using demand data, entertainment executives can analyze the potential travelability of specific titles and determine whether they have the potential to resonate with audiences outside of their home market. In the case of "Around The World In 80 Days", the show boasts a good level of global audience demand, with its travelability rating being rated as "okay" by Parrot Analytics. It is important to note that "Around The World In 80 Days" was originally a novel by Jules Verne and has been adapted into various media formats throughout the years.
3) Identification of popular genres: Demand data can uncover the most popular genres in any domestic or international market. For "Around The World In 80 Days", the show has achieved good demand in Italy as well as in other global markets. Parrot Analytics has rated the show's performance in the family genre in Italy at the 99.2nd percentile, indicating that demand for "Around The World In 80 Days" outperforms most other family-oriented titles. This data can help studios and production companies to make informed decisions when creating or acquiring similar content.
4) Programming and scheduling decisions: By analyzing audience demand data for different parts of the day or week, TV executives can optimize their scheduling and programming strategies. "Around The World In 80 Days" has seen an increase in demand in late March 2024 in Italy, a trend that might indicate a suitable time for airing related programming. Additionally, executives can leverage audience demand data to determine the optimal price point and release strategy for a TV series.
Overall, demand data is a valuable asset that can help entertainment executives across various industries, such as distribution, production, and talent management, make informed programming or distribution decisions. By leveraging insights such as content valuation, international potential, popular genres, and programming and scheduling decisions, executives can set themselves up for success in securing a profitable, engaged audience for their content.
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Our TV audience measurement dataset is truly global. Discover how popular France 2‘s Around The World In 80 Days is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Around The World In 80 Days, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Around The World In 80 Days in Italy. We provide our partners with extensive content workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.