The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, the demand data for "Avatar: The Last Airbender" in Italy for the month of March 2024 is packed with valuable information. You can use this data to make more informed content, acquisition, distribution and programming decisions.
One of the primary ways demand data can be used is for content valuation. For example, using Parrot Analytics' content valuation system, you can estimate the economic value of "Avatar: The Last Airbender" in Italy. The demand for this show is 16.9 times the average show in Italy over the last 30 days, indicating it is highly popular. You can use this data to determine how much to spend on acquiring this content, and the incremental value it will bring to your platform.
Similarly, if you are a TV production company or studio, you can use this information to assess the financial viability of producing a similar title. Meanwhile, a content distributor or linear network can use this data to determine the best pricing strategy for this content.
If you are an OTT platform or SVOD platform executive, the demand data on "Avatar: The Last Airbender" can help you make acquisition decisions. You can evaluate this show's performance in Italy, as well as in other top-performing global markets like the US, Brazil and the UK, to determine whether to invest in acquiring the rights to stream it on your platform.
Additionally, programming decisions can be made using the demand data for "Avatar: The Last Airbender". You can use the show's genre information to identify the most popular genre and focus on creating or acquiring content in that genre. You can also use this data to determine the optimal content release strategy based on the season profile.
Furthermore, you can use the demand data of "Avatar: The Last Airbender" to understand the characteristics of the audience that watches this show. Affinity analysis can show what other shows fans of this show like and the talent or brand partnership that can expand your audience. Taste clusters and discovery and recommendations will help you understand the audience preferences of "Avatar: The Last Airbender's" audience.
Finally, it's worth noting that demand data can help you understand how a show's demand changes over time. In this instance, "Avatar: The Last Airbender" has seen an increase in demand in Italy for the last 30 days, and you can study the reasons why. This could include studying how the show promotes itself and its marketing campaign's effectiveness. You could use this information to create an effective marketing campaign for future content releases.
In conclusion, the demand data for "Avatar: The Last Airbender" in Italy for the month of March 2024 is rich with valuable insights that can inform your content, acquisition, distribution and programming decisions. By utilizing demand data, you can gain a competitive advantage in the ever-changing entertainment industry.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avatar: The Last Airbender, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on May 9, 2024, 11:16 p.m. PST using analytics from Parrot Analytics for Avatar: The Last Airbender in Italy. We provide our partners with meaningful TV industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.