The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, the data provided on "Below Deck Sailing Yacht" reveals relevant insights that can aid in making informed content, acquisition, distribution or programming decisions.
Firstly, demand data can inform content valuation. In Italy, "Below Deck Sailing Yacht" has demand that is 3.5 times the average show. This means that the show is a valuable asset based on audience demand in Italy. Moreover, the demand data shows that audience interest in the show has been increasing over the past 30 days. By using Parrot Analytics' content valuation system, a TV executive could determine the dollar value contribution of the show to a platform in Italy, which could guide acquisition or investment decisions.
Secondly, demand data highlights the target audience interests and preferences. By analyzing the shows that fans of "Below Deck Sailing Yacht" also like, including "Below Deck", "Resident Alien" and "Survivor", executives can get a better understanding of the demographic that is likely to enjoy their content. Additionally, they can use this information to inform their programming strategy and create shows that cater to their audience's interests.
Thirdly, demand data can be useful for distribution decisions. By examining the top 10 global markets where "Below Deck Sailing Yacht" is most in-demand, executives can assess which markets have the potential for high viewership. For instance, the United States has outstanding audience demand for "Below Deck Sailing Yacht", which may influence decisions about licensing agreements with US-based platforms or investing in promotion campaigns aimed at that market.
Moreover, the show's high demand data in Australia, Canada, Germany, South Africa, the United Kingdom, and the Netherlands suggests that these countries could be promising markets to explore. Understanding the show's travelability and reach can also aid executives in structuring their global distribution strategy and select suitable distribution partners for a particular title.
Lastly, demand data provides insights into audience behavior and teaches us how well the show is holding up over time. By examining the show's momentum and longevity, the executives can learn about the show's cultural relevance, pace of growth, and sustainability over time. These metrics can help executives make informed decisions related to their marketing and programming strategy.
In conclusion, Parrot Analytics' demand data can empower entertainment executives to make more informed decisions when it comes to content production, acquisition, distribution, and programming. The data provides unique insights into audience demand behavior, the show's appeal to different markets, and the show's relevance over time – all of which are essential considerations in today's highly competitive media industry.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Below Deck Sailing Yacht is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Sailing Yacht, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Below Deck Sailing Yacht in Italy. We provide our partners with deep OTT workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.