The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, making informed content, acquisition, distribution, and programming decisions is essential to the success of your platform. One way to do this is through analyzing audience demand data. For instance, taking a look at the show "Bing" in Italy during February 2024, Parrot Analytics demand data reveals some key insights.
First, "Bing" has an outstanding level of demand in Italy, with 9.8 times the audience demand of the average television show in the country over the past 30 days. This indicates that "Bing" is a highly valuable title that is resonating with audiences in Italy. By using a content valuation system based on demand data, you can quantify the dollar value contribution of "Bing" to your platform, and estimate its ROI.
Second, "Bing" is ranked at the 99.5th percentile in the family genre in Italy, indicating that it has higher demand than 99.5% of all family titles. This suggests that families in Italy are particularly engaged with "Bing" and thus the series could be an asset to any platform seeking to grow their family-oriented offering.
Third, it's worth noting that the demand for "Bing" in Italy decreased by 0.5% during February, highlighting the importance of following trends over time. You can leverage demand data to identify when a series is losing popularity and take action to mitigate its impact on subscriber acquisition and retention.
Fourth, analyzing the top 10 global markets where "Bing" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This means "Bing" could be an excellent addition to any platform looking to expand its global reach and could potentially be marketed to these regions with great success.
Finally, looking at the metadata of "Bing," we can see that the show has 312 episodes over 4 seasons and ended on December 11, 2019. Experts can analyze Parrot's Longevity metric for "Bing" to see how well audience demand has been maintained over time, and understand if there is an opportunity to acquire the content to their catalog to retain customers that seek to watch past seasons, for example.
Using demand data to help inform content, acquisition, distribution, and programming decisions is becoming increasingly crucial in an evolving media landscape. Parrot Analytics provides a range of high-quality tools for analyzing audience demand, and by leveraging these data-driven insights, you can identify new opportunities for growth, pinpoint your audience preferences and make more informed decisions.
Bing's travelability to Italy in the last 30 days is 342%, which means that the audience demand for Bing is 342% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Bing travels internationally.
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Acquire the best shows from partners such as CBeebies to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bing), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Bing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bing, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Bing in Italy. We provide our partners with comprehensive SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.