The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for insights that help you make informed decisions on acquiring, producing, distributing and programming content. One such valuable source of information is demand data. Demand data is audience-driven data that gives essential information on how much a particular title is wanted relative to the market average.
Let's examine the case of the Italian show, "Blackout - Vite Sospese", for the month of February 2024 in Italy, and see how demand data can be used by executives.
Firstly, "Blackout - Vite Sospese" has 2.3 times the audience demand relative to the average show in Italy over the last 30 days, which is good. This show is in the 96.6th percentile in the drama genre in Italy, which indicates it has higher demand than 96.6% of all drama titles in Italy. A piece of valuable insight here is to understand which titles are driving demand for a particular show. In this case, the show's fans also enjoy "The Goldbergs", "Late Night With Seth Meyers", "NCIS", "Big Brother (US)", "Watch What Happens: Live", "Shark Tank", "Billions", "The Rookie" and "FBI : Most Wanted".
Secondly, examining the performance of "Blackout - Vite Sospese" on a 1-year rolling basis versus the last 30 days reveals some intriguing insights. Although the show's peak demand was 5.4 times the average over the entire year, it peaked at 3.0 times the average in the last 30 days. This is a 45.4% increase, indicating an increase in popularity.
Thirdly, by examining the top 10 global markets where "Blackout - Vite Sospese" is most in-demand over the last 30 days, we can see how the show is performing in each market. For instance, in Italy, the show is in high demand, with an audience demand of 0.1x, meaning it is performing better than the average TV show. Comparing the global performance of the show across six dimensions using the Parrot Pulse reveals that its worldwide audience demand is okay, but its travelability, longevity, momentum, franchisability, and reach are all poor.
Finally, demand data can be used to make informed decisions on acquisitions, programming, and distribution decisions. For instance, executives can use the data to determine how much to spend on content and look at return on investment. One way to do this is by using a content valuation system that uses global content demand and supply to value a TV series. Additionally, understanding a show's potential to drive engagement and subscriptions, as well as its ability to mitigate churn, can be used to make smart programming choices.
In conclusion, demand data provides valuable insights on a show's performance and can be used to inform content-related decisions, such as acquisitions, productions, programming, and distribution. Using these insights alongside content valuation systems can be used to make more informed decisions that improve content performance and profitability across various markets.
This is Blackout - Vite Sospese's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Blackout - Vite Sospese travels internationally.
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Acquire the best shows from partners such as Rai 1 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blackout - Vite Sospese), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 1 by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blackout - Vite Sospese, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rai 1‘s Blackout - Vite Sospese is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blackout - Vite Sospese, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for Blackout - Vite Sospese in Italy. We provide our partners with comprehensive television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.