The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, examining the demand data for "Floricienta" can guide your decision-making processes in several ways. One important area is content valuation. Parrot Analytics content valuation system can provide insights that answer questions such as: How much is "Floricienta" worth to a streaming platform in Italy? How much of its value is driven by demand for a particular actor or character? What is the value of the show's content library to a streaming platform over time?
The analysis shows that "Floricienta" has 2.9 times the audience demand of the average show in Italy over the last 30 days, indicating a good level of demand, with 8.6% of all TV shows having this level of demand. However, demand has been decreasing recently, with a 22.4% increase in demand during March in Italy. The show achieved the peak rank of #337 in Italy and moved up in its rank by 183 spots during March in Italy. This information can help determine its popularity and marketability to audiences and advertisers alike.
Another way that demand data can help with decision-making is in supply and demand analysis, which can answer questions such as: What type of content has an opportunity for acquisition or production? In this case, analyzing the top 10 global markets where "Floricienta" is most in-demand over the last 30 days reveals Argentina as the number one global market for the show, followed by Colombia. Such data shows that certain types of content perform better in certain markets, which could inform programming decisions and content strategies.
Demand data is particularly useful for decision-making around subscriber retention and acquisition. By examining the trend in demand for "Floricienta," executives can answer crucial questions like: Which titles should be acquired or produced to keep current audiences happy? Which titles should be acquired or produced to grow the platform's userbase? With 98.1% higher demand than all other family TV titles in Italy, "Floricienta" would certainly be a priority title for any platform looking to differentiate itself with family shows.
Finally, demand data can be used for market mapping and to inform distribution strategy. For example, analyzing the demand for "Floricienta" across different markets and comparing it to its home market in Argentina allows TV executives to determine its travelability potential. Despite performing well in Italy, the data speaks to poor travelability as it captured 39% audience demand compared to Argentina. TV executives can use this data to identify markets with high demand and plan distribution accordingly.
In conclusion, demand data plays a critical role in the decision-making process of TV executives. It can be used to inform content acquisition, production, distribution, and programming, as well as valuation, supply and demand analysis, subscriber retention and acquisition, market mapping, and even to assess the spin-off potential of particular titles. "Floricienta" provides a great example of how demand data can guide TV executives’ decisions, arming them with critical insights for success in a fast-evolving and competitive global entertainment landscape.
Floricienta's travelability to Italy in the last 30 days is 38%, which means that the audience demand for Floricienta is 38% of the demand in its country of origin, Argentina. Click through to another market to discover how well Floricienta travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal 13‘s Floricienta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal 13 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Floricienta, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using global television demand datasets from Parrot Analytics for Floricienta in Italy. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.