As an entertainment executive, you want to make informed content, acquisition or distribution decisions, and demand data can help you achieve that. For instance, "Grizzy And The Lemmings" has a demand 3.8 times higher than the average TV show in Italy over the last 30 days, which means that the show has a good demand in the country. Demand data can help you value content, and Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region.
Demand data can enable you to identify the popularity of the show in different markets globally. By examining the top 10 global markets where "Grizzy And The Lemmings" is most in-demand over the last 30 days, we found that the show outperformed the demand of the average TV show (1x) in each of these markets. For instance, the show achieved outstanding audience demand of 8.0x in Germany, suggesting there's a significant audience for the show in the country. As such, an entertainment executive could look to acquire the rights to stream the show in the region or even produce localized adaptations of the show.
Parrot Analytics' demand data can help you find new opportunity markets for content distribution. By examining the show's performance in different regions globally, it is possible to identify under-monetized titles and new areas for content distribution. Audience demand for "Grizzy And The Lemmings" is good in Romania, Poland, Canada, Netherlands, Switzerland, Slovenia, and Austria. An entertainment executive could invest in content creation or acquisition in these regions, taking advantage of the growing demand for the show and other similar content.
Demand data can also help a linear network or pay TV network to optimize its programming schedule. For instance, an entertainment executive can use demand data to identify which titles have a good audience retention rate and which titles are more likely to attract new subscribers to the platform. Parrot Analytics provides affinity analysis and taste clusters that enable pay TV networks to make informed decisions concerning subscriber acquisition and retention by identifying the most popular genres for their existing audience and what genres they should focus on to attract new subscribers.
In summary, leveraging demand data can enable an entertainment executive to make informed decisions concerning content, acquisition, distribution and programming. Parrot Analytics' demand data provides insights into a show's performance, competitive benchmarking, optimal release strategy and pricing, amongst others.
