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Using Demand Data to Drive Informed Content Decisions: A Case Study on 'Grizzy And The Lemmings'

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Parrot Analytics Insights - February 2024

As an entertainment executive, understanding audience demand data can help you make more informed decisions regarding content acquisition, distribution, and programming decisions. By analyzing the performance of shows such as "Grizzy And The Lemmings" using demand data, we can gain valuable insights about its popularity and growth trend.

For example, "Grizzy And The Lemmings" has 5.3 times the audience demand of the average TV show in Italy over the last 30 days, indicating that it is a popular show in the market. In comparison, only 8.6% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently, with a 2.0% increase during February 2024 in Italy.

Using these insights, you can evaluate the content valuation of the show and determine its ROI for your platform or network. You can also assess the show's ability to acquire or retain subscribers and optimize your marketing campaigns for it.

Furthermore, analyzing the demand performance of "Grizzy And The Lemmings" in different markets around the world can help you make decisions regarding travelability, which quantifies a show's international demand relative to its home market. For example, the show outperforms the demand of the average TV show in each of its top 10 global markets, with France being its number one market globally. This information is valuable for content distribution decisions and can help you determine which platforms to target for the show.

Finally, by examining the Parrot Pulse and tracking its performance over time, you can gain insights into the show's longevity and momentum. For "Grizzy And The Lemmings," the show's demand spike in mid-February and its excellent worldwide audience demand, travelability, momentum, and franchisability are all indicators of a successful show with potential for spin-offs or further monetization through IP.

In conclusion, as an entertainment executive, demand data can be an incredibly valuable tool to help you make more informed content acquisition, distribution, and programming decisions. By examining a show like "Grizzy And The Lemmings" with demand data, you can quantify its popularity, evaluate its content valuation, optimize your marketing campaigns, target platforms for distribution, and identify spin-off opportunities.

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