The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can leverage audience demand data to gain insights that can empower effective content, acquisition, distribution, and programming decisions. An example of how demand data can help executives in this regard is the case of "Hearts" show in Italy in March 2024.
Firstly, content valuation is possible through demand data as it reveals the dollar value of a title to a particular platform in any given region. Executives may use demand data to determine the value of a series to their platform, calculate its ROI and use it to drive subscriptions and mitigate churn, while also using the data to find new opportunities for content distribution.
Secondly, the demand data suggests that "Hearts" has been experiencing a decrease in demand of 14.1% in March in Italy, after it reached its peak rank of #672. This insight highlights the importance of monitoring demand data regularly, as consumer tastes and preferences can change quickly, especially in a competitive market such as Italy's entertainment industry.
Thirdly, executives can use the data to choose the right genres and formats to acquire or produce. For instance, they can find out which shows have the potential to attract new subscribers and which ones are most likely to cannibalize existing audiences by assessing their ability to drive subscriptions and mitigate churn.
Fourthly, executives can use demand data to make informed decisions on marketing, release strategy, and pricing. By looking at the show's peak ranks and comparing its performance on a rolling year basis versus the last 30 days, executives can know when to best release a show for maximum engagement, reach, and longevity.
Finally, executives can rely on the top 10 global markets where "Hearts" is most in-demand over the last 30 days, to determine the show's performance in terms of momentum, frictionality, travelability, and reach. This information can help guide decisions on where to distribute, how to optimize marketing campaigns, and where to focus expansion efforts.
Overall, executives can leverage audience demand data to make informed content decisions that lead to higher engagement and profitability. Parrot Analytics content valuation system, powered by global content demand and supply, increases the accuracy with which executives can determine the true value of their assets in a rapidly changing market.
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Acquire the best shows from partners such as Rai 1 to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hearts (Cuori)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 1 by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 1‘s Hearts (Cuori) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hearts (Cuori), for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Hearts (Cuori) in Italy. We provide our partners with smart content expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.