The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data for "IZombie" to inform their content decisions based on the show's performance in Italy in January 2024. Firstly, with 2.1 times the audience demand of the average show in Italy over the last 30 days, and only 8.6% of all TV shows having this level of demand, executives should view this as positive demand data. A better understanding of the show's global performance is provided through the Parrot Pulse for "IZombie", which measures its travelability, longevity, momentum, franchisability, and reach. The show has good worldwide audience demand across all platforms and is outstanding in its longevity, momentum, and reach.
Audience demand provides insights into the show's popularity among similar titles. Other shows that fans of "IZombie" also like are "DC's Legends Of Tomorrow", "NCIS", "The Flash", "Game Of Thrones", "Titans", "Riverdale", "Death In Paradise", "Brooklyn Nine-Nine", and "Glee." This can be useful for acquisition decisions where executives can determine if "IZombie" fits into their content slate and target audience.
Furthermore, executives can use demand data to inform programming decisions. In January 2024, "IZombie" ranked at the 96.9th percentile in the comedy genre, indicating that it had higher demand than 96.9% of all comedy titles in Italy. This provides insight into how executives can calculate the show's value compared to other comedy titles and help make informed programming decisions.
Demand data also reveals insights into the show's performance in different markets and can inform distribution decisions, in order to reach new audiences. By examining the top 10 global markets where "IZombie" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show. The United States is "IZombie"'s number one market globally and executives can evaluate how the show is performing and what actions would be required to increase its popularity in the United Kingdom, Netherlands, and other lower-ranking markets.
Finally, demand data can inform content valuation by revealing the dollar value contribution of any title. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of "IZombie”, to any platform, in any region. This means executives can use demand data to determine how much to spend on content, assess a TV series' ability to drive subscriptions and mitigate churn, and quantify the platform-specific marginal revenue contribution.
Overall, entertainment executives can use demand data for "IZombie" to make more informed decisions for content, acquisition, distribution, and programming decisions. By examining the show's performance in Italy for January 2024, executives can evaluate how successful the show has been over the past few months, determine the show's value, and use this data to make informed decisions.
IZombie's travelability to Italy in the last 30 days is 41%, which means that the audience demand for IZombie is 41% of the demand in its country of origin, United States. Click through to another market to discover how well IZombie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s IZombie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for IZombie, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for IZombie in Italy. We provide our partners with essential TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.