The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry, understanding the demand for their content is essential to make informed decisions concerning content acquisition, distribution, and programming. By analyzing the data for "Kurulus: Osman" in Italy for the month of March 2024, we can demonstrate how demand data can provide insights to aid such decisions.
Content Valuation:
One crucial use of demand data is to inform content valuation. With "Kurulus: Osman" being 4.4 times more in-demand than the average show in Italy over the last 30 days, we can determine its value in the region. Additionally, by using demand data, executives can estimate the ROI a particular title can provide for their platform and assess its ability to mitigate churn.
Travelability:
The outstanding level of worldwide audience demand exhibited by "Kurulus: Osman" indicates its potential for global expansion. The fact that the show's demand in Italy is only 16% of its demand in Turkey highlights an exciting area for potential growth. Executives could use this data to decide what content to produce or acquire to support global expansion and how they should allocate their investment.
Longevity and Momentum:
Examining the pace of growth (momentum) and how well the audience demand is maintained over time (longevity) provides insights into the performance of a show for a platform. With "Kurulus: Osman," we see that its momentum and longevity are both outstanding. This information can assist executives in predicting how effective their marketing campaigns around the show will be and how much invest they should budget for the marketing effort to sustain the show's popularity while it airs.
Franchisability and Reach:
The fact that "Kurulus: Osman" has outstanding Franchisability indicates its potential for spin-off series or franchise development. This valuable information can enable executives to think beyond the immediate future and come up with a long-term plan for the growth potential of the show. The data also reveals that the number of people expressing demand for the show is reasonable, which indicates that the show has a broad reach and could attract new subscribers to a platform.
Comparing Performance:
Comparing the performance of a show in the short term versus long term offers insights to identify trends or potential market saturation. With "Kurulus: Osman," we see that the show has increased its popularity significantly in the last 30 days compared to its performance for the rolling year. Executives can use this information to strategize the pricing and release strategy for the upcoming episodes.
In conclusion, executives working within the entertainment industry can use demand data to make more informed content decisions. By analyzing the audience demand for titles, they can gauge their value, predict the popularity of their marketing campaigns and assess the potential for growth and global expansion, while planning all of these based on season profiles to come up with informed content decisions.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Kurulus: Osman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Kurulus: Osman also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kurulus: Osman, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Kurulus: Osman in Italy. We provide our partners with far-reaching media industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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