As a TV executive, demand data is crucial to help you make more informed content, acquisition, distribution, and programming decisions. By analyzing demand data for a TV series like "Malcolm In The Middle" for the month of December 2023 in Italy, you can extract multiple insights that can assist in decision-making.
Firstly, leveraging demand data can enable you to determine the popularity of a show in a given market. According to the analysis, "Malcolm In The Middle" had 4.6 times the audience demand of the average show in Italy in the last 30 days. Additionally, the show had higher demand than 98.8% of all family titles in Italy, making it a valuable asset for any platform looking to attract and retain Italian audiences. By deploying a content valuation system using demand data, you can estimate the dollar value contribution of any title and assess its ability to drive subscriptions and mitigate churn.
Secondly, demand informs scalable concept testing and supply & demand decisions. The analysis revealed that fans of "Malcolm In The Middle" also like other comedy shows like "South Park", "Rick And Morty", and "Futurama," which suggests that content with similar themes may exhibit an opportunity for acquisition or production.
Thirdly, by examining the show's demand data across different regions, you can form a comprehensive picture of its performance and potential. For "Malcolm In The Middle," the data indicates that while the show’s demand had decreased by 16.1% in Italy in December, it achieved outstanding audience demand of 12.6x in its country of origin, the United States. It also outperformed the demand of the average TV show in markets like France, Canada, Mexico, Germany, Brazil, United Kingdom, and Spain, making it a highly valuable title for global expansion.
Finally, through analyzing demand data, you can also measure a show's performance across six dimensions using the Parrot Pulse. Momentum, longevity, travelability, reach, franchisability, and the worldwide audience demand are essential indicators of how well a show is doing on a global scale. For "Malcolm In The Middle," the analysis reveals that the show has good franchisability potential, indicating that it may be worth considering for spin-offs or merchandise deals.
In conclusion, demand data can help TV executives make more informed decisions. By leveraging demand data to assess the popularity of a show in a specific market, potential scalability, and performance indicators across different dimensions, executives can make better content, acquisition, distribution, and programming decisions. Content valuation powered by demand data can also assist in price estimates, ROI calculation, and strategic asset considerations.
