As an entertainment executive, analyzing demand data can provide valuable insights that can be utilized to make more informed content acquisition, distribution, programming as well as content valuation decisions.
One application of demand data for content valuation is determining the worth of content based on its popularity in different markets. For example, taking the case of "Malcolm In The Middle" in February 2024 in Italy, demand data reveals that the show is worth more than an average show in Italy as it has 4.6 times the audience demand of an average show in the country. By extension, executives can determine the value of the show's content to their platform.
Demand data can also be used to evaluate which type of genre and show can drive subscriber acquisition and retention. In the case of "Malcolm In The Middle," demand data shows the show ranks at the 98.8th percentile in the family genre in Italy, indicating the show can attract viewers who are interested in family-oriented programming.
Examining other shows that fans of "Malcolm In The Middle" also like, such as "Rick And Morty," "Family Guy," and "The Simpsons," can also help determine which shows to acquire or create. Additionally, this data can also be used by TV executives to identify opportunities to produce spin-offs or franchises (franchisability).
Moreover, demand data can be used to understand a show's appeal in different regions and to determine a show's travelability. In the case of "Malcolm In The Middle," the show's demand in Italy was estimated to be 32% of the demand in its country of origin, the United States, revealing the show's capacity to travel well and attract a global audience.
Finally, demand data can inform programming decisions. For instance, taking the case of "Malcolm In The Middle," although demand for the show has been declining recently, demand data reveals it had a spike in late February in Italy, leading executives to schedule episodes or promotions for the show during this period. Demand data can also help inform optimal release strategies and pricing decisions such as, looking at which platforms are best to release exclusive content, and at what price points.
In conclusion, demand data is an essential tool for entertainment executives to make informed content acquisition, distribution, programming, and content valuation decisions. Through demand data, executives can assess a show's travelability, its appeal in different regions, its impact on subscriber acquisition and retention, and identify opportunities to develop franchises.
